PPG and Sellforte Partner to Drive Growth with Incrementality

PPG Industries (NYSE: PPG), a leading global supplier of paints, coatings, and specialty materials with $15.8 billion in annual revenue, has selected Sellforte to measure advertising effectiveness and drive growth with incrementality-based measurement, for a part of their consumer-focused media investments.

Incrementality-based marketing measurement for a Global Leader

With operations spanning more than 70 countries and a complex multi-brand portfolio ranging from automotive coatings to architectural paints, PPG has unique opportunities in measuring true incrementality of marketing.

"PPG's decision to start using Sellforte's AI-powered incrementality measurement platform demonstrates their commitment to innovation and growth," said Paul Arpikari, CCO at Sellforte.

Addressing Complex Measurement Challenges

PPG's marketing ecosystem presents several measurement complexities that traditional analytics approaches struggle to address:

• Multi-brand complexity: Diverse product categories from industrial coatings to consumer paint brands
• Global market variations: Various economic conditions and competitive landscapes in 70+ countries
• Many sales channels: PPG's products are sold to consumers through many sales channels, including eCommerce and physical stores
• Channel attribution: Accurately attributing ROI across digital campaigns and traditional advertising

Sellforte's AI-driven incrementality measurement platform, leveraging Causal Marketing Mix Modeling and experiments, provides PPG with advanced analytics capabilities to measure media effectiveness.

Driving Growth Through Scientific Marketing Measurement

The implementation of Sellforte enables PPG to:

• Measure true incrementality across all media channels and campaigns
• Optimize budget allocation across channels based on incremental ROI rather than correlation-based metrics
• Accelerate decision-making with automated insights and scenario planning capabilities for rapid market response

About the Partnership

The partnership with PPG represents Sellforte's continued expansion to serve global leaders across various industries. PPG joins Sellforte's growing roster of clients who are leveraging AI-powered incrementality measurement to drive superior marketing ROI and accelerate growth.

About PPG Industries
PPG Industries is a global leader in paints, coatings, and specialty materials, serving customers in many verticals. With headquarters in Pittsburgh and operations in more than 70 countries, PPG reported net sales of $15.8 billion in 2024. The company has been a trusted partner to customers for 140 years, developing innovative solutions that help solve their biggest challenges.

About Sellforte
Sellforte is the leading AI-powered marketing measurement platform that helps businesses optimize their marketing investments through advanced incrementality measurement. By combining Marketing Mix Modeling, Incrementality tests, Attribution data and Media Metrics, Sellforte enables businesses to understand true marketing ROI, optimize budget allocation, and drive incremental growth. For more information, visit sellforte.com.