London, UK – 12th June 2025 – BrandAlley, the UK’s leading members-only online destination for discounted designer fashion, beauty, and homeware, partners with Sellforte to unlock smarter media investment and maximize growth through data-driven marketing insights.
With a unique flash-sale model, a curated selection of premium brands, and an engaged membership base of over 8 million, BrandAlley has redefined how UK consumers shop luxury—for less. The platform offers limited-time access to high-demand products from top-tier labels, combining excitement and exclusivity with value and convenience.
BrandAlley’s rapid growth is fueled by its agile eCommerce model, strategic brand partnerships, and ability to consistently convert intent-driven traffic. With daily campaigns across fashion, beauty, home, and lifestyle categories, the company continuously innovates its performance marketing to reach and retain high-value customers.
Now, BrandAlley is taking its marketing strategy to the next level. By teaming up with Sellforte, the company aims to deepen its understanding of cross-channel effectiveness, optimize return on media spend, and ensure every campaign delivers incremental growth.
“We’re excited to support BrandAlley in their journey to smarter, more profitable media decisions,” said Samantha Lee-Uusitupa, Senior Customer Success Manager at Sellforte. “Their ambition and marketing sophistication make them a work with, and to learn from as well.”
About BrandAlley
Founded in 2008, BrandAlley is the UK’s leading private sales site, offering daily flash sales on designer brands across fashion, beauty, homeware, and more. Known for its limited-time campaigns and exclusive member experience, BrandAlley helps millions of shoppers access premium products at exceptional prices—turning everyday browsing into discovery-driven shopping.
About Sellforte
Sellforte is a media measurement and optimization platform that helps retailers, eCommerce businesses, and DTC brands drive growth with better marketing decisions. Trusted by leading brands in the United Kingdom, United States, and Europe, Sellforte combines Marketing Mix Modeling, Geo Lift Testing, Attribution Analytics, and Media Metrics to deliver actionable recommendations that accelerate growth and improve media ROI.
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