Berlin, Germany – 29st August – Horizn-Studios, design-driven innovation leader in luxury travel gear, is partnering with Sellforte, the #1 marketing mix modeling (MMM) platform for retailers and e-commerce brands, to unlock the full potential of its marketing investments across media channels.
Horizn‑Studios is known for trailblazing innovation in luggage design—having been the world’s first to integrate technology like removable power banks, launch on online design configurator, and develop future oriented material science innovations such as the Re Series, high-end suitcases made from CDs. Their smart functionalities, durable German-engineered products have been awarded by SUITCASE Magazine and GQ as top of the range in durability and style. The brand’s commitment to a sustainable future of travel makes its marketing strategies and messaging particularly media-sensitive.
With this collaboration, Horizn Studios will implement Sellforte’s advanced Causal Marketing Mix Modeling to measure the incremental impact of its media channels, including cross-network, social, search, and affiliate marketing campaigns. This approach promises to go beyond traditional attribution, offering:
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Clear visibility into which marketing channels are driving incremental engagement and purchases online.
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Insights tailored for an omnichannel brand—especially important for a design and sustainability-minded brand like Horizn.
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Fast setup and data-driven optimization.
“We aim to understand the true impact of our media investments—not just where clicks happen, but how different channels drive incremental sales uplifts. This pilot is a great opportunity for us to move beyond last-click attribution.” said Kimberly Koay, D2C Performance Marketing Manager at Horizn‑Studios.
About Horizn-Studios
Founded by Stefan Holwe and Jan Roosen in 2015, Horizn Studios designs high-quality, future-forward luggage, backpacks, and accessories for the next generation. Known for innovations such as integrated removable power banks and pioneering sustainable materials, the brand combines cutting-edge design with the precision of German engineering, and is recognized for elevating sustainable luxury and smart design in travel.
About Sellforte
Sellforte is a leading marketing optimization platform built for retail, e‑commerce, and DTC brands. With fast onboarding and tools for Causal MMM, Geo Lift testing, and combined attribution analytics, Sellforte turns data into actionable media investment decisions with measurable ROI.
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