We are Sellforte


"Sellforte was founded to deliver IMPACT. In our language it means that customers get tangible business benefit from Sellforte in the form of increased sales and profits. IMPACT is our north star metric and the reason we exist."
- Juha Nuutinen, Sellforte CEO
Our values
1. Deliver measurable customer value
The foundation of our business lies in our ability to deliver measurable value to our customers. It's the reason customers buy the service, and it's the reason customers stay with us. All Sellforteans play a role in delivering customer value. While TV cameras often zoom into the scoring of a goal, it is important to understand that each pass that happened before it were critical in making the goal happen.
2. Teamwork makes the dream work
We are a team that works together to conquer challenges. In our team, we treat each other with same respect, fairness and kindness that we treat our friends with outside the office. We care for each others' wellbeing, and we look for opportunities to help each other. We strive for a low hierarchy where best ideas win over titles or authority. And hey, customers are part of the team too.
3. Work smart and make it fun
Let's face it: we are an extremely smart bunch of people. We apply that smartness in our everyday work, and we always choose the smart way instead of the hard way. We focus on solutions that maximizes value for all of our customers. We stop doing things that don't add value to our customers or to the company. Most importantly, whatever we do, we try to find that extra spark of fun that makes the journey worthwhile to ourselves and to the people around us.
4. Unlock your full potential
While we love to see our customers and their businesses thrive, we also love to see Sellforteans thrive. We maintain a growth mindset and invest in personal development. We take strong ownership of our own areas/domains, and enable others do the same. We push the boundaries of innovation in the problems we decide to solve.
5. Openness & honesty
We communicate openly with each other, both the good and the bad. We believe that sharing information enables us to tap into the collective brainpower of the whole team to find the best solutions to hardest problems. We acknowledge that maintaining openness is hard, especially as the company grows, but we will do our best and hold ourselves to high standards. When we give honest feedback to each other, we remember to do it with respect and kindness. When we receive honest feedback, we acknowledge that the other person is doing it with best intentions in mind.
Leadership team


Eeva Karhu
Head of Customer Success, eCom, DTC & Agencies

Dr. Mikko Ervasti
Chief Science Officer & Co-Founder

Mari Leväjärvi
Head of Customer Success, Enterprise

Paul Arpikari
Chief Commercial Officer


Katarzyna Wierzchowiecka
Customer Success Director

CTO & Co-Founder
Our offices
HQ Finland
A Grid
Otakaari 5
02150 Espoo
Finland
sales@sellforte.com
+358753092182

United States
33 Irving Pl
New York
NY, 10003
sales@sellforte.com

Germany
Nobistor 16
22767 Hamburg
sales@sellforte.com

Our investors


