Case Study Released: C&A x Pinterest x Sellforte

C&A, Pinterest and Sellforte have released a new case study evaluating how digital marketing teams can use a next generation media measurement tool to measure the full impact of Pinterest advertising. The case study is available here: C&A x Pinterest: Measuring Pinterest’s impact on offline and online sales with Sellforte Marketing Mix Modeling.

C&A is a market-leading European fashion retailer with over 180 years of history. C&A is present in 18 European countries, and has long been a leader in delivering high-quality, affordable, and stylish clothes.

Recognizing consumers' shift to social platforms to seek fashion & style ideas, C&A partnered with Pinterest in 2024 with a comprehensive vision: by integrating Pinterest into their stores, C&A sought to bridge the gap between digital discovery and physical retail engagement.

As a data-driven company, C&A was eager to understand the business impact of this unique strategy, particularly the omnichannel sales impact of Pinterest. Using Sellforte's Next-Generation Media Measurement platform to measure the full incremental impact of Pinterest advertising, C&A found out that Pinterest was a top5 channel in terms of ROI, and over 60% of the Pinterest sales impact was attributed to offline, in-store sales. This enable C&A to scale investments to Pinterest by +75% in 2024.