Understand true incremental sales impact of media
We typically find that media drives 10-20% of sales to existing customers, and 70-80% of sales to new customers. This means that your total media-driven sales can be anywhere between 10-80%, depending on your growth stage and other company characteristics.
Sellforte helps you understand how media is driving you sales.
Measure the Full Funnel, not just the Last Click
Start measuring Awareness channels, such as Paid Video and Paid Social Awareness, which don't show up in click-based measurement.
Reveal the true potential of Paid Social, which can be 2x - 17x more effective than what Last-Click shows.
Evaluate level of saturation in Demand Capture channels, such as branded search or retargeting campaigns.
Response curves: Understand level of saturation in each channel
As spend to a channel grows, its effectiveness decreases: each new dollar/euro invested in a channel is driving less and less incremental revenue. This is called the diminishing return effect, and it can be analysed with response curves. For optimization, it is critical to understand whether your channel is saturated or still has lots of room for scaling.
Media Metrics: Analyze ROI drivers
Media metrics are ad platform -reported data which can be used to complement Sellforte's measurement. They can explain why ROI is increasing or declining.
Example: Recent improvement in PMAX campaign ROI might be explained by +15% increase in Average Order Value (AOV)
