Helsinki, Finland – June 2026 – Sellforte is pleased to welcome Nordic Bites Group, the Master Franchisee partner for Subway in Finland, Sweden, Norway, and Denmark, as its new customer.
Nordic Bites Group operates more than 100 Subway restaurants across Finland, Sweden and Denmark, as well as oversees a network of more than 350 locations across the Nordics. As the business has expanded across markets and channels, Nordic Bites Group needed a clear and consistent way to understand which marketing activities drive sales across Finland and Sweden.
With media mix modeling done only on a project basis in the region previously, the company's marketing and management teams wanted a structured foundation for understanding media ROI and making better-informed budget decisions.
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Through the partnership, Nordic Bites Group is working with Sellforte to bring together media, promotional, and sales data into a single Marketing Mix Modeling framework. The setup covers both markets with dedicated environments for Finland and Sweden, giving the team a consistent, data-driven foundation for marketing and media planning going forward.
“As we continue to grow across markets, it is increasingly important for us to have a clearer and more consistent understanding of what drives sales and how to allocate our marketing investments effectively. Building a stronger measurement foundation is an important step in improving decision-making and supporting sustainable growth across our business,” said Elina Jollman, Chief Marketing Officer at Nordic Bites Group
"Our goal is to clearly understand which marketing activities are driving sales and how we can optimize our investments across markets," said Johanna Kuosmanen, Senior Digital and Insights Manager at Nordic Bites Group. "Sellforte gives us a structured way to measure performance across Finland and Sweden and supports more data-driven media and marketing planning going forward."
Chris Kervinen, Head of Sales, Ecommerce and D2C at Sellforte, adds: "Nordic Bites Group is building measurement from the ground up across two markets, and that is exactly the kind of project where having a solid MMM foundation makes a real difference."
About Nordic Bites Group
Nordic Bites Group Oy (NBG) is the master franchise partner for Subway® in Finland, Sweden, Norway, and Denmark. Under the master franchise agreement, NBG has the exclusive right to manage over 350 Subway® restaurants in the Nordic countries. NBG’s subsidiaries Subcom Oy, Subcom Sweden AB, and Subcom Denmark ApS own and operate over 100 Subway® restaurants in Finland, Sweden, and Denmark.
About Sellforte
Sellforte is an enterprise-grade marketing optimization platform built for retail, ecommerce, and DTC brands. Powered by Sellforte AI, the platform combines proven Marketing Mix Modeling with forward-looking intelligence to forecast, recommend, and optimize media budget decisions with confidence and precision.
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