Lauri Potka

Lauri Potka

Lauri Potka is the Chief Operating Officer at Sellforte, with over 15 years of experience in Marketing Mix Modeling, marketing measurement, and media spend optimization. Before joining Sellforte, he worked as a management consultant at the Boston Consulting Group, advising some of the world’s largest advertisers on data-driven marketing optimization. Follow Lauri in LinkedIn , where he is one of the leading voices in MMM and marketing measurement.

Posts by Lauri Potka
Incrementality Infrastructure: What It Is and How It Works
Incrementality Infrastructure. A shared foundation for marketing decisions, existing workflows, and AI agents. Sellforte.
Marketing Mix Modeling

Incrementality Infrastructure: What It Is and How It Works

Oct 27, 2026 12 min read
OTT and CTV Measurement: Metrics, Attribution and Incrementality
OTT and CTV Measurement: Metrics, attribution and incrementality for streaming advertising.
Marketing Mix Modeling

OTT and CTV Measurement: Metrics, Attribution and Incrementality

Oct 22, 2026 10 min read
8 trends in MMM and incrementality testing RFPs in 2026
8 trends in MMM and incrementality RFPs. What ecommerce and retail brands are asking for in 2026. Sellforte.
Marketing Mix Modeling

8 trends in MMM and incrementality testing RFPs in 2026

Oct 20, 2026 9 min read
Promotion Analysis: How to Measure Incremental Sales and Profit
Promotion effectiveness
Marketing Mix Modeling

Promotion Analysis: How to Measure Incremental Sales and Profit

Oct 15, 2026 11 min read
Incremental Attribution: What It Is and How to Use It
Incremental Attribution: What It Is and How to Use It. Sellforte.
Marketing Mix Modeling

Incremental Attribution: What It Is and How to Use It

Oct 8, 2026 17 min read
How should MMM distinguish dynamic pricing from genuine promotions?
How should MMM distinguish dynamic pricing from genuine promotions?
Marketing Mix Modeling

How should MMM distinguish dynamic pricing from genuine promotions?

Oct 6, 2026 5 min read
How should MMM budget forecasts account for new store openings?
How should MMM budget forecasts account for new store openings?
Marketing Mix Modeling

How should MMM budget forecasts account for new store openings?

Oct 5, 2026 5 min read
How can MMM measure advertising that drives sales in other product categories?
How can MMM measure advertising that drives sales in other product categories?
Marketing Mix Modeling

How can MMM measure advertising that drives sales in other product categories?

Oct 2, 2026 5 min read
Can a brand use MMM when retailers share only part of their sales data?
Can a brand use MMM when retailers share only part of their sales data?
Marketing Mix Modeling

Can a brand use MMM when retailers share only part of their sales data?

Oct 1, 2026 5 min read
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