Lauri Potka

Lauri Potka

Lauri Potka is the Chief Operating Officer at Sellforte, with over 15 years of experience in Marketing Mix Modeling, marketing measurement, and media spend optimization. Before joining Sellforte, he worked as a management consultant at the Boston Consulting Group, advising some of the world’s largest advertisers on data-driven marketing optimization. Follow Lauri in LinkedIn , where he is one of the leading voices in MMM and marketing measurement.

Posts by Lauri Potka
From Channels to Ad Sets: Sellforte's Journey to Ad Set level miROAS

From Channels to Ad Sets: Sellforte's Journey to Ad Set level miROAS

Oct 3, 2025 5 min read
What is Incrementality Testing? Guide for Marketers

What is Incrementality Testing? Guide for Marketers

Sep 30, 2025 6 min read
Bid Optimization: How to Calculate the Optimal Bid Values for Your Campaigns Using miROAS

Bid Optimization: How to Calculate the Optimal Bid Values for Your Campaigns Using miROAS

Sep 24, 2025 5 min read
ROAS, iROAS, miROAS: Choosing the Right KPI for Optimizing Media Spend

ROAS, iROAS, miROAS: Choosing the Right KPI for Optimizing Media Spend

Sep 22, 2025 6 min read
Marginal Incremental ROAS (miROAS): What is it? And why does it matter to marketers?
MiROAS Blog

Marginal Incremental ROAS (miROAS): What is it? And why does it matter to marketers?

Sep 17, 2025 5 min read
6 Reasons eCommerce & DTC Brands Should Use Marketing Mix Modeling (MMM)

6 Reasons eCommerce & DTC Brands Should Use Marketing Mix Modeling (MMM)

Sep 3, 2025 4 min read
How Much Does It Cost to Develop a State-of-the-Art Marketing Mix Modeling Platform?

How Much Does It Cost to Develop a State-of-the-Art Marketing Mix Modeling Platform?

Aug 21, 2025 2 min read
Sellforte Appoints Edward Ford as Marketing Director to Accelerate Growth

Sellforte Appoints Edward Ford as Marketing Director to Accelerate Growth

Aug 18, 2025 1 min read
11 Benefits of Marketing Mix Modeling (MMM) Every Marketer Should Know
Benefits of MMM

11 Benefits of Marketing Mix Modeling (MMM) Every Marketer Should Know

Aug 6, 2025 11 min read