Chris Kervinen

Chris Kervinen

Senior Manager @ Sellforte

Posts by Chris Kervinen
Marketing News March
Latest news from the world of marketing

Marketing News March

Mar 31, 2023 2 min read
The history of econometrics in marketing
Econometrics in marketing

The history of econometrics in marketing

Mar 22, 2023 8 min read
Marketing News February
Latest news from the world of marketing

Marketing News February

Mar 6, 2023 2 min read
What Is Incrementality in Marketing and Why Does It Matter So Much?
Incrementality in marketing

What Is Incrementality in Marketing and Why Does It Matter So Much?

Feb 22, 2023 6 min read
Marketing news January
Latest news from the world of marketing

Marketing news January

Jan 31, 2023 1 min read
Why Use Continuous Marketing Mix Modeling Instead of Projects?
Why you should use continuous Marketing Mix Modeling (instead of MMM projects)

Why Use Continuous Marketing Mix Modeling Instead of Projects?

Jan 19, 2023 3 min read
Is Server-Side Tracking the Answer to the Cookie and GDPR Crisis?
Server-side tracking analysis

Is Server-Side Tracking the Answer to the Cookie and GDPR Crisis?

Dec 28, 2022 4 min read
Why Marketing Mix Modeling projects fail
Why Marketing Mix Modeling projects fail

Why Marketing Mix Modeling projects fail

Dec 13, 2022 5 min read
Why should I use Marketing Mix Modelling when I have Google Analytics?
Marketing Mix Modeling and Google Analytics

Why should I use Marketing Mix Modelling when I have Google Analytics?

Nov 29, 2022 6 min read