The history of econometrics in marketing
The history of econometrics in marketing
Mar 22, 2023
8
min read
Marketing News February
Marketing News February
Mar 6, 2023
2
min read
What is incrementality in marketing – and why it’s vital for marketers to obsess about incrementality?
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What is incrementality in marketing – and why it’s vital for marketers to obsess about incrementality?
Feb 22, 2023
6
min read
Marketing news January
Marketing news January
Jan 31, 2023
1
min read
Why you should use continuous Marketing Mix Modeling (instead of MMM projects)
Why you should use continuous Marketing Mix Modeling (instead of MMM projects)
Jan 19, 2023
3
min read
Server-side tracking - A silver bullet for the cookie apocalypse and GDPR?
Server-side tracking - A silver bullet for the cookie apocalypse and GDPR?
Dec 28, 2022
4
min read
Why Marketing Mix Modeling projects fail
Why Marketing Mix Modeling projects fail
Dec 13, 2022
5
min read
Why should I use Marketing Mix Modelling when I have Google Analytics?
Why should I use Marketing Mix Modelling when I have Google Analytics?
Nov 29, 2022
6
min read
We are attending OMR22, see you there!
We are attending OMR22, see you there!
Apr 28, 2022
2
min read