Chris Kervinen

Chris Kervinen

Senior Manager @ Sellforte

Posts by Chris Kervinen
Best Marketing Attribution Models
Best Marketing Attribution Models

Best Marketing Attribution Models

Oct 28, 2021 7 min read
Life after cookies – What the IDFA change can teach us
Sellforte | Life after cookies – What the IDFA change can teach us

Life after cookies – What the IDFA change can teach us

Jun 28, 2021 7 min read
Marketing Data and Analytics in 2020: A failed promise and how to fix the issue
 Marketing Data and Analytics in 2020: A failed promise and how to fix the issue

Marketing Data and Analytics in 2020: A failed promise and how to fix the issue

May 14, 2021 5 min read
Some good marketing news #1
Some good marketing news #1

Some good marketing news #1

May 14, 2021 2 min read
MMM - Continuous is better than project-based
MMM - Continuous is better than project-based

MMM - Continuous is better than project-based

May 14, 2021 4 min read
Measure or Die – Why data-driven marketing is a must-have mindset in 2020
Measure or Die – Why data-driven marketing is a must-have mindset in 2020

Measure or Die – Why data-driven marketing is a must-have mindset in 2020

May 14, 2021 9 min read
The Marketing Proof Gap
The Marketing Proof Gap

The Marketing Proof Gap

May 14, 2021 6 min read
Decrease your holiday season marketing stress already in 2021
Decrease your holiday season marketing stress already in 2021

Decrease your holiday season marketing stress already in 2021

May 14, 2021 6 min read
Methodological pitfalls of traditional Marketing Mix Modeling
Methodological pitfalls of traditional Marketing Mix Modeling

Methodological pitfalls of traditional Marketing Mix Modeling

May 14, 2021 8 min read