Chris Kervinen

Chris Kervinen

Senior Manager @ Sellforte

Posts by Chris Kervinen
Methodological pitfalls of traditional Marketing Mix Modeling
Methodological pitfalls of traditional Marketing Mix Modeling
Marketing Mix Modeling

Methodological pitfalls of traditional Marketing Mix Modeling

Jun 3, 2025 8 min read
Common MMM Terms Explained
Common MMM Terms Explained

Common MMM Terms Explained

Sep 30, 2024 10 min read
Why should weather be included in MMM?
Why should weather be included in MMM?
Marketing Mix Modeling

Why should weather be included in MMM?

Sep 30, 2024 6 min read
How Customer Split in MMM Drives Growth and Marketing Efficiency
Splitting your MMM results between New and Returning customers leads to valuable insights
Marketing Mix Modeling

How Customer Split in MMM Drives Growth and Marketing Efficiency

Sep 19, 2024 7 min read
How accurate are MMM results?
How accurate are MMM results?
Marketing Mix Modeling

How accurate are MMM results?

Aug 25, 2024 12 min read
How Enterprise Fashion Brands Can Thrive in a New Marketing Era
Fashion marketing's new look – How enterprise fashion companies can thrive in 2022
Fashion Retailers

How Enterprise Fashion Brands Can Thrive in a New Marketing Era

Feb 14, 2024 7 min read
How Can Marketing Mix Modeling Improve Year-End eCommerce Marketing?
How Can Marketing Mix Modeling Optimize Year-End Marketing for eCommerce?
Marketing Mix Modeling

How Can Marketing Mix Modeling Improve Year-End eCommerce Marketing?

Sep 27, 2023 8 min read
How Can eCommerce Brands Maximize Year-End Marketing Success?
How Can eCommerce Brands Maximize Year-End Marketing Success?
Marketing Mix Modeling

How Can eCommerce Brands Maximize Year-End Marketing Success?

Sep 27, 2023 13 min read
Response Curves: Key to Campaign Success or Failure
Advertising response curve – The curves that make-or-break campaign profitability
Marketing Mix Modeling

Response Curves: Key to Campaign Success or Failure

Aug 3, 2023 6 min read
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