The history of econometrics in marketing
The history of econometrics in marketing
May 17, 2025
8
min read
Advertising response curve – The curves that make-or-break campaign profitability
Advertising response curve – The curves that make-or-break campaign profitability
Apr 29, 2025
6
min read
How New vs. Returning customer split in MMM results helps to drive both growth & efficiency
How New vs. Returning customer split in MMM results helps to drive both growth & efficiency
Sep 19, 2024
7
min read
Why should weather be included in MMM?
Why should weather be included in MMM?
Sep 3, 2024
6
min read
How accurate are MMM results?
How accurate are MMM results?
Aug 25, 2024
13
min read