These documents concern agreements with Sellforte, Inc.. The contracting entity in your Order Form determines the applicable terms. Terms for the other Sellforte contracting entity.
Version 2026-11
The Sellforte Pixel (the Tracking Technology under the ToS) supports marketing measurement on Customer websites and apps. This page explains where to find deployment guidance and how visitor information is handled.
Your use of the Services is governed by the current published Terms of Service where agreed, or the other agreement in force between your organization and Sellforte (the “Agreement”). “DPA” means the data processing agreement or appendix applicable to your organization. References and links to published standard terms do not replace your Agreement or automatically make newer terms applicable. Mandatory legal rights and obligations remain unaffected. Capitalized terms not defined here have the meanings in the Agreement.
1 Technical guidance
Current installation instructions, consent integrations, collected fields, and configuration details are available in the pixel management console within the Online Service. Use the guidance for your deployment and contact Sellforte support if you need assistance.
2 Visitor information and consent
The Customer must provide visitors with the required privacy and cookie information and obtain and honor any required consent before the relevant tracking begins. In the EU/EEA, measurement or attribution that stores or reads an identifier on the visitor’s device, including the Tracking Technology’s analytics and any buffering in browser memory, requires consent; legitimate interest is not a basis, and the Tracking Technology must be configured so that nothing is read or stored before consent. Do not enable full-URL or referrer capture on properties whose page paths may reveal special-category information. Where an applicable joint-controller arrangement requires it, the Customer includes its essence in the visitor notice using information supplied by Sellforte. Each Party retains its own legal responsibilities.
3 Applicable agreement
Processing roles, security, subprocessors, international transfers, retention, and deletion follow the Agreement and applicable DPA. Details depend on the agreed deployment; this guidance does not set separate retention periods or change the Agreement.
