These documents concern agreements with Sellforte, Inc.. The contracting entity in your Order Form determines the applicable terms. Terms for the other Sellforte contracting entity.
Version 2026-11
This statement explains the AI Services available within the Services agreed with your organization. AI Services are the AI features Sellforte provides under the Agreement; AI tools your organization obtains from others are External Services under the Agreement, even when connected to the Services.
Your use of the Services is governed by the current published Terms of Service where agreed, or the other agreement in force between your organization and Sellforte (the “Agreement”). “DPA” means the data processing agreement or appendix applicable to your organization. References and links to published standard terms do not replace your Agreement or automatically make newer terms applicable. Mandatory legal rights and obligations remain unaffected. Capitalized terms not defined here have the meanings in the Agreement; “personal data” is used in its GDPR meaning.
1 Features and use
AI Services help interpret Analysis Results, answer questions, and generate explanations and recommendations for marketing analytics and optimization. They are intended for marketing measurement, planning, and optimization at aggregate level and are not designed for decisions about individual people; using them for another purpose makes your organization responsible for that use under AI Legislation. AI Services use AWS Bedrock; the model may change under your organization’s applicable agreement. Outputs depend on the available data and are not guarantees of performance or regulated professional advice. AI Output may be inaccurate, incomplete, biased, or outdated. Independently check factual assertions and suitability before relying on or sharing them, and maintain appropriate human review.
Sellforte provides the interaction notices required for the AI Services and applies or preserves the machine-readable markings required for its role under applicable AI legislation.
Automated Actions operate only when enabled within your organization’s permissions and settings. Your organization controls access and monitors activity. External Services your organization connects, including its own AI tools, follow their provider’s terms and privacy practices.
2 Permitted use
Use AI Services within the scope and use restrictions applicable under your organization’s agreement, including supplier requirements incorporated into it or separately accepted for the relevant feature. Do not use them or their outputs to develop competing AI products or train competing models where prohibited by that agreement or applicable supplier requirements. Do not extract or attempt to derive underlying models, parameters, weights, or training data; reverse engineer or duplicate protected technology except where mandatory law permits; bypass safeguards or access limits; or assist others in prohibited use.
Do not submit unlawful or unnecessary personal data or use AI Services for prohibited AI practices or high-risk decisions about individuals. Preserve the labels, provenance metadata, signatures, and watermarks required under AI Legislation. If you publish AI-generated text to inform the public on matters of public interest, disclose that it is AI-generated unless it has been editorially reviewed. These restrictions do not prevent authorized use or export of your organization’s Customer Content and Analysis Results under its applicable agreement.
3 Data handling
AI Services process relevant prompts, your organization’s Customer Content, Analysis Results, and instructions. Personal data processed on your organization’s behalf follows its applicable DPA and lawful instructions. Authorized subprocessors, processing locations, international-transfer safeguards, technical and organizational security measures, and retention and deletion arrangements depend on that DPA and the agreed service configuration. Personal data processed on your organization’s behalf is not used to train or improve general-purpose or generative AI models. Updating your organization’s own marketing measurement model is part of its services.
Stored conversations and action records follow your organization’s applicable agreement, DPA, and lawful instructions. The Online Service Privacy Notice explains Sellforte’s separate controller activities.
