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Last updated: 2026-11-11
The Sellforte Pixel (the Tracking Technology under the ToS) supports marketing measurement on Customer websites and apps. This page explains where to find deployment guidance and how visitor information is handled.
Your organization’s use of the Services is governed by its agreement with Sellforte (the “Agreement”), which is either the published Terms of Service or another signed agreement. “DPA” means the data processing terms that apply under the Agreement. This notice does not change the Agreement or make newer terms apply, and mandatory law remains unaffected. Capitalized terms have the meanings in the Agreement, and “personal data” has its GDPR meaning.
1 Technical guidance
Current installation instructions, consent integrations, collected fields, and configuration details are available in the pixel management console within the Online Service. Use the guidance for your deployment and contact Sellforte support if you need assistance.
2 Visitor information and consent
The Customer is responsible for deploying the Tracking Technology lawfully, including: giving visitors the required privacy and cookie information, including the essence of any joint-controller arrangement, using information supplied by Sellforte; implementing consent correctly, for example by loading the Tracking Technology only after consent or by using its built-in consent settings with the Customer’s consent management solution; and configuring collection so that it does not capture special-category or other sensitive data, for example from page URLs, page titles, or click text. In the EU/EEA, consent is generally required before the Tracking Technology stores or reads information on a visitor’s device, including temporary storage in browser memory; legitimate interest is not a basis for this. The pixel management console describes the available consent settings. Each Party remains responsible for its own legal duties.
3 Applicable agreement
Processing roles, security, subprocessors, international transfers, retention, and deletion follow the Agreement and applicable DPA. Details depend on the agreed deployment; this guidance does not set separate retention periods or change the Agreement.
