These documents concern agreements with Sellforte Solutions Oy. The contracting entity in your Order Form determines the applicable terms. Terms for agreements with Sellforte, Inc..
Last updated: 2026-11-12
The Sellforte Pixel (the Tracking Technology under the ToS) supports marketing measurement on Customer websites and apps. This page explains where to find deployment guidance and how visitor information is handled.
Your organization’s use of the Services is governed by its agreement with Sellforte (the “Agreement”), which is either the published Terms of Service or another signed agreement. “DPA” means the data processing terms that apply under the Agreement. This notice does not change the Agreement or make newer terms apply, and mandatory law remains unaffected. Capitalized terms have the meanings in the Agreement, and “personal data” has its GDPR meaning.
1 Technical guidance
Current installation instructions, consent integrations, collected fields, and configuration details are available in the pixel management console within the Online Service. Use the guidance for your deployment and contact Sellforte support if you need assistance.
2 Visitor information, consent, and permitted data
The Customer is responsible for deploying the Tracking Technology lawfully, including:
- giving visitors the required privacy and cookie information, including the essence of any joint-controller arrangement, using information supplied by Sellforte;
- implementing consent correctly, for example by loading the Tracking Technology only after consent or by using its built-in consent settings with the Customer’s consent management solution; and
- configuring collection to stay within the limits below.
Under the Agreement:
- The Tracking Technology may collect pseudonymous identifiers, such as browser identifiers and order IDs, for marketing measurement.
- Direct identifiers, such as names, email addresses, or phone numbers, including hashed versions, may be collected only as agreed in writing.
- Special-category, criminal-offense, or other sensitive personal data must not be collected unless agreed in writing, including through page URLs, page titles, or click text.
- The Tracking Technology must not be deployed on properties directed at children without Sellforte’s prior written approval.
- Data collected through it must not be used to make decisions about individuals or to target advertising to them.
In the EU/EEA, consent is generally required before the Tracking Technology stores or reads information on a visitor’s device, including temporary storage in browser memory; legitimate interest is not a basis for this. The pixel management console describes the available consent settings. Each Party remains responsible for its own legal duties.
3 Applicable agreement
Processing follows the Agreement and the applicable DPA. This guidance does not set separate retention periods.
Previous versions: Before round 4 · Before round 3.
