These documents concern agreements with Sellforte, Inc. The contracting entity in your Order Form determines the applicable terms. Terms for agreements with Sellforte Solutions Oy.
Last updated: 2026-11-12
This statement explainsthe AI features in Sellforte’s Online Service (“AI Services”). AI tools your organization obtains from other providers are not AI Services, even when connected to Sellforte; their providers’ terms and privacy practices apply.
Your organization’s use of the Services is governed by its agreement with Sellforte (the “Agreement”), which is either the published Terms of Service or another signed agreement. “DPA” means the data processing terms that apply under the Agreement. This notice does not change the Agreement or make newer terms apply, and mandatory law remains unaffected. Capitalized terms have the meanings in the Agreement, and “personal data” has its GDPR meaning.
1 What the AI Services do
AI Services help you understand Analysis Results, answer questions, and suggest explanations and recommendations for marketing measurement, planning, and optimization. They work with aggregate marketing data and are not designed for decisions about individual people. If your organization uses them for another purpose, it is responsible for that use under AI Legislation.
AI Services use models provided through Amazon Bedrock. The model may change under the Agreement. Sellforte tells you when you are interacting with AI and applies or preserves the machine-readable markings that AI Legislation requires for its role.
2 Check the output
AI Output may be inaccurate, incomplete, biased, or outdated. It is not a guarantee of results or regulated professional advice. Before relying on or sharing it:
- check its factual statements and whether it suits your situation; and
- keep a person involved in decisions.
Automated Actions run only when your organization enables them in its permissions and settings. Your organization controls access and monitors activity.
3 What you may not do
When using AI Services, do not:
- use them outside your organization’s agreement or the supplier requirements that apply to the feature;
- use them or their output to build competing AI products or train competing models where this is prohibited;
- try to extract or derive models, parameters, weights, or training data, or reverse engineer or copy protected technology, except where mandatory law allows;
- bypass safeguards or access limits, or help others do anything prohibited;
- submit unlawful or unnecessary personal data;
- use them for prohibited AI practices or high-risk decisions about individuals; or
- remove labels, provenance metadata, signatures, or watermarks that AI Legislation requires.
If you publish AI-generated text to inform the public on matters of public interest, disclose that it is AI-generated unless it has been editorially reviewed. These rules do not limit your organization’s right to use or export its own Customer Content and Analysis Results.
4 Your data
AI Services process your prompts and instructions and your organization’s Customer Content and Analysis Results. Personal data processed for your organization, including stored conversations and action records, follows its DPA and instructions. It is not used to train or improve general-purpose or generative AI models. Building and updating your organization’s own measurement models is part of the Services and is not model training in this sense. Sellforte’s own processing as a controller is explained in the Online Service Privacy Notice.
Previous versions: Before round 4 · Before round 3.
