We’ve Raised €4M to Help Marketers Make Smarter, Impact-Driven Decisions!
March 23, 2021
We’re excited to share some big news from the Sellforte team: we’ve just raised €4 million in funding to accelerate our mission of helping retailer turn their marketing investments into real, measurable growth.
The round was led by Sonae IM, with continued support from our long-time partners Bonnier Ventures and Icebreaker.vc. We’re incredibly grateful for their belief in our vision and their support as we enter this next phase.
Why This Matters
Marketing is one of the most powerful growth levers a business has, but too often, it’s hard to measure what’s truly working and what’s not. We founded Sellforte because we believed there was a better way: a more scientific, continuous, and actionable approach to understanding marketing effectiveness.
Over the last few years, we’ve built a platform that does just that, using advanced machine learning to give retailers and brands the tools to optimize their media, campaign, and pricing decisions based on real outcomes, not gut feelings.
What This Funding Enables
With this new investment, we’re doubling down on what we do best:
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Growing our R&D and product teams to keep pushing the boundaries of what our platform can do
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Expanding internationally, especially into Germany and the Benelux region
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Strengthening our customer support and data science teams to ensure every client sees maximum value
We’ve already had the privilege of working with some of Europe’s most forward-thinking retailers, from C&A to Elgiganten, Musti Group, and Stockmann, and we’re thrilled to keep growing that community.
A Moment of Gratitude
Raising this round is a proud milestone for us, but it’s not the destination, it’s a step forward in a much bigger journey. To our clients, partners, and team: thank you for believing in us and building this together.
We’re more committed than ever to helping marketers thrive in an increasingly complex world, and we can’t wait to show you what’s next.
Onward,
Team Sellforte