ALOHAS partners with Sellforte to bring incrementality measurement to global on-demand fashion

Barcelona, Spain – October 2026 – ALOHAS, a Barcelona-born sustainable fashion brand operating on a 100% on-demand production model, has partnered with Sellforte to gain a clear view of true marketing incrementality and make smarter budget allocation decisions across a complex, multi-channel business.

Built to disrupt fast fashion by only manufacturing what customers order, ALOHAS combines cutting-edge trends with local Spanish craftsmanship across a global ecommerce and physical retail operation, with the US as its primary market.

As the brand continues to scale, its marketing team needed a measurement approach that could reflect the full complexity of their business and answer a central question: where does the next dollar of media spend deliver the most incremental growth?

Moving beyond platform attribution

ALOHAS runs a wide channel mix spanning Google, Meta, TikTok, Pinterest, email, SMS, influencer, and organic social across multiple markets. Relying on platform reporting and last-click attribution meant the team had limited visibility into cross-channel effects, saturation points, and the true incremental contribution of each media investment.

A key requirement was a solution that could account for the factors that make ALOHAS' business model more complex than a standard ecommerce setup: pre-orders representing a significant share of sales, regular promotional activity, product launches running on a frequent cycle, and the interplay between online and offline demand. Without this level of modeling nuance, budget allocation decisions would remain shaped by platform-reported numbers rather than causal measurement, and upper-funnel channels like social media marketing would continue to be undervalued.

"We chose Sellforte because their level of detail, flexibility, and understanding of our business made them feel like the right partner for ALOHAS," said Jorge Hostalet, Head of Digital at ALOHAS.

A full-funnel measurement foundation

Through the partnership, ALOHAS will use Sellforte's platform, including MMM, Optimizer, Sellforte AI, and Experiments, to:

• Quantify the true incremental impact of each channel and campaign type across markets
• Identify saturation points by platform and understand where additional spend is unlikely to drive incremental returns
• Separate media-driven demand from promotion-driven demand, giving the team a cleaner signal on what marketing is delivering
• Optimize budget allocation across the full channel mix with confidence, moving from reported ROAS to true incremental ROAS
• Understand upper-funnel and cross-channel effects that attribution tools systematically undercount

As part of the partnership, ALOHAS will adopt Sellforte AI from day one. Built on Sellforte's Marketing Mix Modeling and incrementality expertise, Sellforte AI goes beyond explaining past performance and tells the ALOHAS team what to do next to maximize incremental sales, with every recommendation grounded in their own data.

Turning measurement into confident decisions

"Sellforte stood out because they understood the complexity of our business and could clearly show how their solution would help us make better marketing decisions with confidence," added Stella de Weert, Paid Media Manager at ALOHAS.

"ALOHAS is a strong example of a modern fashion brand that has outgrown what platform attribution can tell them," said Peter Barranca, Senior Account Executive at Sellforte. "Their business model, with pre-orders, frequent launches, promotions, and a multi-channel global operation, requires a measurement layer that reflects real commercial complexity. With Sellforte, the ALOHAS team will be able to identify where marketing is truly driving incremental growth, where spend may not be needed, and how to allocate budget with the kind of confidence that only comes from causal measurement."

About ALOHAS

ALOHAS is a Barcelona-born fashion brand on a mission to disrupt the 'I want it now' culture of fast fashion. Operating on a 100% on-demand production model, ALOHAS only manufactures what customers actually want, combining cutting-edge trends with local Spanish craftsmanship across a full range of footwear, apparel, and accessories. The brand ships to over 80 countries, operates flagship stores across Europe and New York, and is stocked in premium department stores including Galeries Lafayette, Printemps, El Corte Inglés, and La Rinascente.

About Sellforte

Sellforte is the Measurement and Optimization OS for retail and ecommerce. We unify Marketing Mix Modeling, Incrementality Testing, and Attribution into a single always-on platform, delivering true incremental ROAS at campaign and ad set level for the world's biggest retail and ecommerce brands.