Edward Ford

Edward Ford

Edward Ford is Marketing Director at Sellforte. He has over 15 years of marketing experience in B2B SaaS and Tech with specialization in marketing measurement and intelligence. Before joining Sellforte, Edward spent over 6 years at Supermetrics where he joined as an early-stage employee. Follow Edward on LinkedIn for more about marketing and growth.

Posts by Edward Ford
Why Measuring Upper Funnel Marketing Is So Hard in Ecommerce (And What Actually Works)
Marketing Mix Modeling

Why Measuring Upper Funnel Marketing Is So Hard in Ecommerce (And What Actually Works)

Apr 30, 2026 3 min read
Introducing Sellforte Experiments Hub: Run Experiments, Get Clearer Results, and Make Your MMM More Accurate Over Time
Product Updates

Introducing Sellforte Experiments Hub: Run Experiments, Get Clearer Results, and Make Your MMM More Accurate Over Time

Apr 8, 2026 6 min read
Introducing Sellforte Activate: Apply Your MMM Recommendations Directly to Your Ad Platforms — Without Leaving Sellforte
Product Updates

Introducing Sellforte Activate: Apply Your MMM Recommendations Directly to Your Ad Platforms — Without Leaving Sellforte

Mar 25, 2026 5 min read
Introducing Dynamic Scenarios: Simulate Budget Decisions and Instantly See Their Impact on Sales — Before You Spend a Single Dollar
Product Updates

Introducing Dynamic Scenarios: Simulate Budget Decisions and Instantly See Their Impact on Sales — Before You Spend a Single Dollar

Mar 4, 2026 7 min read
Introducing Change Intelligence: Finally, Measure the Incremental Impact of Every Target ROAS Change
Product Updates

Introducing Change Intelligence: Finally, Measure the Incremental Impact of Every Target ROAS Change

Feb 25, 2026 6 min read
Introducing Performance Insights: A single source of truth for campaign performance
Product Updates

Introducing Performance Insights: A single source of truth for campaign performance

Feb 4, 2026 3 min read
Introducing Sellforte AI Visualizations: A New Way to See MMM Performance
Product Updates

Introducing Sellforte AI Visualizations: A New Way to See MMM Performance

Jan 28, 2026 4 min read
Agentic MMM in Action: The Future of Autonomous Media Planning and Buying in Real Time
Marketing Mix Modeling

Agentic MMM in Action: The Future of Autonomous Media Planning and Buying in Real Time

Jan 8, 2026 4 min read
Introducing Sellforte Promotions: Measure the Real ROI of Your BFCM Discounts
Product Updates

Introducing Sellforte Promotions: Measure the Real ROI of Your BFCM Discounts

Dec 3, 2025 4 min read
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