Edward Ford

Edward Ford

Edward Ford is Marketing Director at Sellforte. He has over 15 years of marketing experience in B2B SaaS and Tech with specialization in marketing measurement and intelligence. Before joining Sellforte, Edward spent over 6 years at Supermetrics where he joined as an early-stage employee. Follow Edward on LinkedIn for more about marketing and growth.

Posts by Edward Ford
Introducing Performance Insights: A single source of truth for campaign performance
Product Updates

Introducing Performance Insights: A single source of truth for campaign performance

Feb 4, 2026 3 min read
Introducing Sellforte AI Visualizations: A New Way to See MMM Performance
Product Updates

Introducing Sellforte AI Visualizations: A New Way to See MMM Performance

Jan 28, 2026 4 min read
Agentic MMM in Action: The Future of Autonomous Media Planning and Buying in Real Time
Marketing Mix Modeling

Agentic MMM in Action: The Future of Autonomous Media Planning and Buying in Real Time

Jan 8, 2026 4 min read
Introducing Sellforte Promotions: Measure the Real ROI of Your BFCM Discounts
Product Updates

Introducing Sellforte Promotions: Measure the Real ROI of Your BFCM Discounts

Dec 3, 2025 4 min read
Introducing Sellforte AI Milestone 2: The Next Step Toward Autonomous Media Buying & Optimization
Product Updates

Introducing Sellforte AI Milestone 2: The Next Step Toward Autonomous Media Buying & Optimization

Nov 26, 2025 7 min read
MMM Pilot Best Practices: 4 Steps to Plan, Run & Scale Your Marketing Mix Modeling Pilot
Marketing Mix Modeling

MMM Pilot Best Practices: 4 Steps to Plan, Run & Scale Your Marketing Mix Modeling Pilot

Nov 5, 2025 4 min read
Introducing Sellforte AI: Finally, marketing AI that tells you exactly what you should do next (not just what happened in the past)
Product Updates

Introducing Sellforte AI: Finally, marketing AI that tells you exactly what you should do next (not just what happened in the past)

Oct 29, 2025 5 min read
Introducing Sellforte Experiments: Analyze Advanced Geo Lift & Conversion Lift Tests in Minutes (not months)
Product Updates

Introducing Sellforte Experiments: Analyze Advanced Geo Lift & Conversion Lift Tests in Minutes (not months)

Oct 15, 2025 5 min read
Introducing the World’s First MMM Demo Environment: Open to anyone, anywhere
Product Updates

Introducing the World’s First MMM Demo Environment: Open to anyone, anywhere

Oct 2, 2025 3 min read
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