Paul Arpikari

Paul Arpikari

Paul Arpikari is the Chief Commercial Officer at Sellforte, where he helps brands unlock the full value of their marketing. With a strong background in enterprise SaaS sales and a passion for marketing effectiveness, Paul builds and leads high-performing teams that turn strategy into results. He’s all about helping companies see marketing as an investment.

Posts by Paul Arpikari
Sellforte becomes a badged TikTok Marketing Partner
Sellforte becomes a badged TikTok Marketing Partner

Sellforte becomes a badged TikTok Marketing Partner

Jun 4, 2025 2 min read
Will performance marketers benefit from MMM?
Will performance marketers benefit from MMM?

Will performance marketers benefit from MMM?

Oct 28, 2024 5 min read
Meta Marketing Mix Modeling Summit 2024 Master Cross-Channel Measurement Highlights
Meta Marketing Mix Modeling Summit 2024 Master Cross-Channel Measurement Highlights

Meta Marketing Mix Modeling Summit 2024 Master Cross-Channel Measurement Highlights

Jun 27, 2024 11 min read
What is the difference? Marketing Mix Modeling vs Media Mix Modeling
What is the difference? Marketing Mix Modeling vs Media Mix Modeling

What is the difference? Marketing Mix Modeling vs Media Mix Modeling

May 3, 2024 4 min read
How to measure Offline Media with Marketing Mix Modeling?
How to measure Offline Media with Marketing Mix Modeling?

How to measure Offline Media with Marketing Mix Modeling?

Apr 9, 2024 9 min read
Sellforte becomes an official Meta Business Partner for Measurement
Sellforte becomes an official Meta Business Partner for Measurement

Sellforte becomes an official Meta Business Partner for Measurement

Jan 17, 2024 1 min read
Why Use Daily Level Data in Marketing Mix Modeling?
Why Use Daily Level Data in Marketing Mix Modeling?

Why Use Daily Level Data in Marketing Mix Modeling?

Nov 15, 2023 2 min read
How can marketing agencies use MMM platform for media planning? Part 3: Marketing Timeseries
How can marketing agencies use MMM platform for media planning?

How can marketing agencies use MMM platform for media planning? Part 3: Marketing Timeseries

Nov 2, 2023 6 min read
How can marketing agencies use MMM platform for media planning? Part 1
MMM Platforms for Marketing Agencies

How can marketing agencies use MMM platform for media planning? Part 1

Oct 25, 2023 8 min read