Paul Arpikari

Paul Arpikari

Paul Arpikari is the Chief Commercial Officer at Sellforte, where he helps brands unlock the full value of their marketing. With a strong background in enterprise SaaS sales and a passion for marketing effectiveness, Paul builds and leads high-performing teams that turn strategy into results. He’s all about helping companies see marketing as an investment.

Posts by Paul Arpikari
Sellforte becomes an official Meta Business Partner for Measurement
Sellforte becomes an official Meta Business Partner for Measurement

Sellforte becomes an official Meta Business Partner for Measurement

Apr 30, 2025 1 min read
How does Sellforte's pricing work?
MMM software pricing

How does Sellforte's pricing work?

Apr 29, 2025 6 min read
How to measure Offline Media with Marketing Mix Modeling?
How to measure Offline Media with Marketing Mix Modeling?

How to measure Offline Media with Marketing Mix Modeling?

Apr 29, 2025 9 min read
What is the difference? Marketing Mix Modeling vs Media Mix Modeling
What is the difference? Marketing Mix Modeling vs Media Mix Modeling

What is the difference? Marketing Mix Modeling vs Media Mix Modeling

Apr 29, 2025 5 min read
Will performance marketers benefit from MMM?

Will performance marketers benefit from MMM?

Apr 28, 2025 5 min read
Meta Marketing Mix Modeling Summit 2024 Master Cross-Channel Measurement Highlights
Meta Marketing Mix Modeling Summit 2024 Master Cross-Channel Measurement Highlights

Meta Marketing Mix Modeling Summit 2024 Master Cross-Channel Measurement Highlights

Jun 27, 2024 11 min read