Paul Arpikari

Paul Arpikari

Paul Arpikari is the Chief Commercial Officer at Sellforte, where he helps brands unlock the full value of their marketing. With a strong background in enterprise SaaS sales and a passion for marketing effectiveness, Paul builds and leads high-performing teams that turn strategy into results. He’s all about helping companies see marketing as an investment.

Tactics on how MMM can help marketers measure TikTok Ads

Marketing Mix Modeling

How to measure TikTok Ads with Media Mix Modeling (MMM)?

Sep 21, 2023 10 min read

Compared: Last-click attribution and Media Mix Modeling (MMM)

Compared: Last-click attribution and Media Mix Modeling (MMM)

May 30, 2023 7 min read

Optimizing Google and Facebook advertising can be tricky due to different way of measurement

Marketing Mix Modeling

How to optimize Google and Facebook Ads spend?

May 24, 2023 5 min read

What’s the value of MMM to an omnichannel retailer?

Marketing Mix Modeling

What’s the value of MMM to an omnichannel retailer?

May 3, 2023 4 min read

How to master Marketing Mix Modeling in grocery retail?

Marketing Mix Modeling

How to master Marketing Mix Modeling in grocery retail?

Apr 13, 2023 7 min read

The most popular methodologies Multi-Touch Attribution Models (MTA) and Marketing Mix Modeling (MMM) compared.

MTA and MMM compared: which one is better for you?

Feb 7, 2023 11 min read

How do you get media data into MMM?

Marketing Mix Modeling

How do you get media data into the Marketing Mix Modeling software?

Jan 26, 2023 3 min read

Meta MMM Summit 2022 from MMM SaaS provider's perspective

Marketing Mix Modeling

Meta MMM Summit 2022 from MMM SaaS provider's perspective

Oct 31, 2022 6 min read

You can’t afford to overlook this marketing data point

Marketing Mix Modeling

You can’t afford to overlook this marketing data point

Feb 14, 2022 6 min read