Sellforte becomes a badged TikTok Marketing Partner

We’re excited to share that we are now a badged TikTok Marketing Partner in the Measurement category, with a specialty in Cross-Channel measurement, focused on Media Mix Modeling (MMM).

This recognition reflects our continued commitment to helping advertisers unlock smarter, data-driven, and holistic measurement solutions that reveal the true value of their marketing investments.

Understanding TikTok's Role in the Media Mix

TikTok is an entertainment platform that offers a unique viewing and engagement experience. Unlike traditional platforms where performance is often tied to last-click metrics, TikTok drives discovery, consideration, and action through immersive content that inspires users to explore more, often across multiple channels.

That’s why advertisers need a holistic measurement strategy. Media Mix Modeling (MMM) enables brands to measure TikTok’s incremental impact as part of the broader media mix, delivering a more accurate picture of performance and return on investment.

The Power of Media Mix Modeling

As a newly introduced focus area under TikTok’s Cross-Channel measurement specialty, MMM has re-emerged as a vital solution in today’s privacy-conscious, marketing landscape.

With the launch of TikTok’s MMM API, advertisers can now:

• Seamlessly incorporate paid and earned TikTok data into their models
• Automatically schedule and download data to reduce manual work
• Maintain a consistent, up-to-date flow of insights
• Confidently assess media effectiveness and optimize budget allocation

Why it Matters

TikTok is continuously strengthening measurement capabilities, providing more actionable insights for your TikTok campaigns. Clients increasingly look to understand TikTok's broader role in their effective marketing mix. The user journey isn't linear, and media mix models provide a more holistic view of revenue-driving insights. By working with one of our vetted marketing partners, advertisers can better understand TikTok's media effectiveness in relation to their media mix, and leverage those insights toward stronger business results.

Jorge Ruiz

Global Head of Marketing Science at TikTok

Let’s Get Started

Whether you're refining your current MMM approach or building a new framework from scratch, we’re here to help. As a badged TikTok Marketing Partner, we’re ready to support your team in understanding and maximizing the role TikTok plays in your marketing success. 

Curious to learn more? Book a demo.