Edward Ford

Edward Ford

Edward Ford is Marketing Director at Sellforte. He has over 15 years of marketing experience in B2B SaaS and Tech with specialization in marketing measurement and intelligence. Before joining Sellforte, Edward spent over 6 years at Supermetrics where he joined as an early-stage employee. Follow Edward on LinkedIn for more about marketing and growth.

Posts by Edward Ford
Introducing Sellforte Market Areas: Regional Measurement Without the Geo Data Mess
Attribution Modeling

Introducing Sellforte Market Areas: Regional Measurement Without the Geo Data Mess

Sep 16, 2026 5 min read
Introducing Sellforte Incrementality Testing & Incremental Attribution
Attribution Modeling

Introducing Sellforte Incrementality Testing & Incremental Attribution

Sep 9, 2026 5 min read
Introducing Sellforte MMM Calibration with Meta Conversion Lift Studies: The New Industry Standard
Marketing Mix Modeling

Introducing Sellforte MMM Calibration with Meta Conversion Lift Studies: The New Industry Standard

Sep 2, 2026 8 min read
Introducing Sellforte MCP: Bring Sellforte Into Your AI Workflows
Product Updates

Introducing Sellforte MCP: Bring Sellforte Into Your AI Workflows

Aug 26, 2026 7 min read
Sellforte Activate Now Supports Maximize Conversions and Target CPA
Product Updates

Sellforte Activate Now Supports Maximize Conversions and Target CPA

Aug 19, 2026 4 min read
Introducing Sellforte Activate for TikTok: Measure TikTok's True Incremental Impact and Turn It Into Action
Product Updates

Introducing Sellforte Activate for TikTok: Measure TikTok's True Incremental Impact and Turn It Into Action

Aug 12, 2026 6 min read
What Does Operationalizing MMM Mean? A Complete Guide
Marketing Mix Modeling

What Does Operationalizing MMM Mean? A Complete Guide

Jun 30, 2026 10 min read
Introducing Promotions Agent: AI-Powered Promotion Intelligence for Retail & Ecommerce Brands
Product Updates

Introducing Promotions Agent: AI-Powered Promotion Intelligence for Retail & Ecommerce Brands

Jun 10, 2026 5 min read
Why Measuring Upper Funnel Marketing Is So Hard in Ecommerce (And What Actually Works)
Marketing Mix Modeling

Why Measuring Upper Funnel Marketing Is So Hard in Ecommerce (And What Actually Works)

Apr 30, 2026 3 min read
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