Edward Ford

Edward Ford

Edward Ford is Marketing Director at Sellforte. He has over 15 years of marketing experience in B2B SaaS and Tech with specialization in marketing measurement and intelligence. Before joining Sellforte, Edward spent over 6 years at Supermetrics where he joined as an early-stage employee. Follow Edward on LinkedIn for more about marketing and growth.

Posts by Edward Ford
Introducing Sellforte Activate for TikTok: Measure TikTok's True Incremental Impact and Turn It Into Action
Product Updates

Introducing Sellforte Activate for TikTok: Measure TikTok's True Incremental Impact and Turn It Into Action

Aug 12, 2026 6 min read
What Does Operationalizing MMM Mean? A Complete Guide
Marketing Mix Modeling

What Does Operationalizing MMM Mean? A Complete Guide

Jun 30, 2026 10 min read
Introducing Promotions Agent: AI-Powered Promotion Intelligence for Retail & Ecommerce Brands
Product Updates

Introducing Promotions Agent: AI-Powered Promotion Intelligence for Retail & Ecommerce Brands

Jun 10, 2026 5 min read
Why Measuring Upper Funnel Marketing Is So Hard in Ecommerce (And What Actually Works)
Marketing Mix Modeling

Why Measuring Upper Funnel Marketing Is So Hard in Ecommerce (And What Actually Works)

Apr 30, 2026 3 min read
Introducing Sellforte Experiments Hub: Run Experiments, Get Clearer Results, and Make Your MMM More Accurate Over Time
Product Updates

Introducing Sellforte Experiments Hub: Run Experiments, Get Clearer Results, and Make Your MMM More Accurate Over Time

Apr 8, 2026 6 min read
Introducing Sellforte Activate: Apply Your MMM Recommendations Directly to Your Ad Platforms — Without Leaving Sellforte
Product Updates

Introducing Sellforte Activate: Apply Your MMM Recommendations Directly to Your Ad Platforms — Without Leaving Sellforte

Mar 25, 2026 5 min read
Introducing Dynamic Scenarios: Simulate Budget Decisions and Instantly See Their Impact on Sales — Before You Spend a Single Dollar
Product Updates

Introducing Dynamic Scenarios: Simulate Budget Decisions and Instantly See Their Impact on Sales — Before You Spend a Single Dollar

Mar 4, 2026 7 min read
Introducing Change Intelligence: Finally, Measure the Incremental Impact of Every Target ROAS Change
Product Updates

Introducing Change Intelligence: Finally, Measure the Incremental Impact of Every Target ROAS Change

Feb 25, 2026 6 min read
Introducing Performance Insights: A single source of truth for campaign performance
Product Updates

Introducing Performance Insights: A single source of truth for campaign performance

Feb 4, 2026 3 min read
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