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Explore our latest blog posts
Bid Optimization: How to Calculate the Optimal Bid Values for Your Campaigns Using miROAS

Bid Optimization: How to Calculate the Optimal Bid Values for Your Campaigns Using miROAS
Sep 24, 2025
5
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ROAS, iROAS, miROAS: Choosing the Right KPI for Optimizing Media Spend

ROAS, iROAS, miROAS: Choosing the Right KPI for Optimizing Media Spend
Sep 22, 2025
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Marginal Incremental ROAS (miROAS): What is it? And why does it matter to marketers?

Marginal Incremental ROAS (miROAS): What is it? And why does it matter to marketers?
Sep 17, 2025
5
min read