Mikko Ervasti

PhD, Chief Science Officer, Co-Founder at Sellforte

Posts by Mikko Ervasti
Why Diminishing Returns Matter in Marketing Planning
Why Diminishing Return Curves?
Marketing Mix Modeling

Why Diminishing Returns Matter in Marketing Planning

Oct 31, 2024 9 min read
The spillover effect: How TV affects search engine marketing?
The spillover effect: How TV affects search engine marketing?
Marketing Mix Modeling

The spillover effect: How TV affects search engine marketing?

Mar 27, 2023 10 min read
How to measure sales uplift of individual media channels?
How to measure individual media channels?
Marketing Mix Modeling Methodology

How to measure sales uplift of individual media channels?

Mar 13, 2023 8 min read
What is adstock effect in marketing?
What is adstock effect in marketing?
Marketing Mix Modeling Methodology

What is adstock effect in marketing?

Feb 28, 2023 4 min read
Comparison of Robyn vs Lightweight vs Marketing Mix Modeling SaaS
Robyn, Lightweight and MMM SaaS

Comparison of Robyn vs Lightweight vs Marketing Mix Modeling SaaS

Feb 22, 2023 13 min read
Why Calibrate Marketing Mix Modeling with Facebook Lift Tests?
Why should you calibrate MMM results with Facebook lift tests?
Marketing Mix Modeling

Why Calibrate Marketing Mix Modeling with Facebook Lift Tests?

Dec 8, 2022 5 min read