Why Diminishing Return Curves are crucial insights in marketing planning?
Why Diminishing Return Curves are crucial insights in marketing planning?
Oct 31, 2024
9
min read
The spillover effect: How TV affects search engine marketing?
The spillover effect: How TV affects search engine marketing?
Mar 27, 2023
10
min read
How to measure sales uplift of individual media channels?
How to measure sales uplift of individual media channels?
Mar 13, 2023
8
min read
What is adstock effect in marketing?
What is adstock effect in marketing?
Feb 28, 2023
4
min read
Comparison of Robyn vs Lightweight vs Marketing Mix Modeling SaaS
Comparison of Robyn vs Lightweight vs Marketing Mix Modeling SaaS
Feb 22, 2023
13
min read
Why should you calibrate Marketing Mix Modeling results with Facebook lift tests?
Why should you calibrate Marketing Mix Modeling results with Facebook lift tests?
Dec 8, 2022
5
min read