Juha Nuutinen

Juha Nuutinen

CEO and Co-Founder of a Marketing SaaS startup. Sellforte is focused on ROMI, campaign and promotion effectiveness as a SaaS solution. We have happy customers, state-of-the-art analytics, scalable product and strong backing from our investors Sonae IM, Icebreaker VC and Bonnier Ventures.

Posts by Juha Nuutinen
How Can MMM Help Optimize eCommerce Revenue Metrics?
Explore the intricacies of optimizing eCommerce KPIs using Marketing Mix Modeling (MMM). Revenue Metrics.
Marketing Mix Modeling

How Can MMM Help Optimize eCommerce Revenue Metrics?

Sep 5, 2023 6 min read
How can we tell whether MMM will pay for itself? A business case for MMM
How can we tell whether MMM will pay for itself?
Marketing Mix Modeling

How can we tell whether MMM will pay for itself? A business case for MMM

Dec 21, 2022 6 min read
Does Marketing Mix Modeling use GDPR or CCPA related Data?
Does Marketing Mix Modeling use GDPR or CCPA related Data?
Marketing Mix Modeling

Does Marketing Mix Modeling use GDPR or CCPA related Data?

Dec 12, 2022 1 min read
MMM Model & Promotion Effectiveness Model Accuracy
MMM Model & Promotion Effectiveness Model Accuracy
Marketing Mix Modeling

MMM Model & Promotion Effectiveness Model Accuracy

Nov 24, 2022 1 min read
How Fashion Retailers Optimize Promotions, Markdowns and Marketing
Fashion Retailers: Optimize Promotions, Markdowns & Marketing Spend
Marketing Mix Modeling

How Fashion Retailers Optimize Promotions, Markdowns and Marketing

Nov 22, 2022 3 min read
Retailers: Should You Invest 1€ in Discounts or 1€ in Marketing Spend?
Do you need to choose between investing 1€ in granted discount in promotion/markdown or 1€ in marketing spend?
Marketing Mix Modeling

Retailers: Should You Invest 1€ in Discounts or 1€ in Marketing Spend?

Nov 13, 2022 1 min read
Checklist for ROMI done right
Checklist for ROMI done right
ROMI

Checklist for ROMI done right

May 14, 2021 2 min read
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