Juha Nuutinen

Juha Nuutinen

CEO and Co-Founder of a Marketing SaaS startup. Sellforte is focused on ROMI, campaign and promotion effectiveness as a SaaS solution. We have happy customers, state-of-the-art analytics, scalable product and strong backing from our investors Sonae IM, Icebreaker VC and Bonnier Ventures.

Posts by Juha Nuutinen
Business Case: Value Assessment for Marketing Mix Modeling
Business Case: Value Assessment for Marketing Mix Modeling
Marketing Mix Modeling

Business Case: Value Assessment for Marketing Mix Modeling

Dec 21, 2022 9 min read
Does Marketing Mix Modeling use GDPR or CCPA related Data?
Does Marketing Mix Modeling use GDPR or CCPA related Data?
Marketing Mix Modeling

Does Marketing Mix Modeling use GDPR or CCPA related Data?

Dec 12, 2022 1 min read
MMM Model & Promotion Effectiveness Model Accuracy
MMM Model & Promotion Effectiveness Model Accuracy
Marketing Mix Modeling

MMM Model & Promotion Effectiveness Model Accuracy

Nov 24, 2022 1 min read
Retailers: Do you need to choose between investing 1€ in granted discount in promotion/markdown or 1€ in marketing spend?
Do you need to choose between investing 1€ in granted discount in promotion/markdown or 1€ in marketing spend?
Marketing Mix Modeling

Retailers: Do you need to choose between investing 1€ in granted discount in promotion/markdown or 1€ in marketing spend?

Nov 23, 2022 1 min read
How can fashion retailers optimize the combined impact of Promotions, Markdowns and Marketing Spend? All three combinations explained!
Fashion Retailers: Optimize Promotions, Markdowns & Marketing Spend
Marketing Mix Modeling

How can fashion retailers optimize the combined impact of Promotions, Markdowns and Marketing Spend? All three combinations explained!

Nov 22, 2022 3 min read
Checklist for ROMI done right
Checklist for ROMI done right
ROMI

Checklist for ROMI done right

May 14, 2021 2 min read
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