Eeva (Rönkä) Karhu

Eeva (Rönkä) Karhu

Years of experience of team leadership, working with clients in variety of industries, and gaining understanding of value creation and consumer behaviour. Strategically oriented, curious, and passionate about insight&foresight driven brand and marketing management. Strong experience in brand&marketing strategy and optimization, innovation and developing new business opportunities, and customer experience.

Posts by Eeva (Rönkä) Karhu
How Does Marketing Mix Modeling Enable Continuous Tactical Optimization?
How Does Marketing Mix Modeling Enable Continuous Tactical Optimization?

How Does Marketing Mix Modeling Enable Continuous Tactical Optimization?

Mar 5, 2024 4 min read
How Does Marketing Mix Modeling Optimize Monthly and Campaign Budgets?
Example: Optimizing the length of an Easter campaign. The results for a 2 week campaign are predicted sales increase by +320K€.

How Does Marketing Mix Modeling Optimize Monthly and Campaign Budgets?

Feb 28, 2024 3 min read
How Does Marketing Mix Modeling Improve Annual Budget Planning?
MMM Optimization based on sales targets.

How Does Marketing Mix Modeling Improve Annual Budget Planning?

Feb 22, 2024 4 min read
How agencies can benefit from continuous MMM?
How agencies can benefit from continuous MMM?

How agencies can benefit from continuous MMM?

Jan 23, 2024 4 min read
How marketing agency can use MMM platform for media planning? Part 2: Media optimization
How marketing agency can use MMM platform for media planning? Part 2: Media optimization

How marketing agency can use MMM platform for media planning? Part 2: Media optimization

Oct 31, 2023 5 min read