Daria Alén

Daria Alén

Daria Alén is Senior Marketing Manager at Sellforte, where she builds educational programs, webinars, and events for ecommerce and DTC growth teams. She has over 10 years of marketing experience in B2B SaaS and Tech with specialization in go-to-market strategy, communities, and marketing analytics.

Posts by Daria Alén
Why Attribution Alone Falls Short for Ecommerce Marketing Measurement (And What Completes It)
Why Attribution Alone Falls Short for Ecommerce Marketing Measurement (And What Completes It)
Marketing Mix Modeling

Why Attribution Alone Falls Short for Ecommerce Marketing Measurement (And What Completes It)

May 8, 2026 6 min read
What Changes When Ecommerce and Retail Teams Switch to Incremental ROAS?
Ecommerce and retail marketer switching from attributed ROAS to incremental ROAS
Marketing Mix Modeling

What Changes When Ecommerce and Retail Teams Switch to Incremental ROAS?

Apr 30, 2026 4 min read
Agentic MMM in Action: The World’s First End-to-End Workflow for Ecommerce and Retail
Agentic MMM in Action: The World's First End-to-End Workflow for Ecommerce and Retail
Marketing Mix Modeling

Agentic MMM in Action: The World’s First End-to-End Workflow for Ecommerce and Retail

Mar 31, 2026 4 min read