Sellforte Terms of Service

Version 2026-09-01

These Terms of Service (ToS) govern Order Forms initially contracted with Sellforte Solutions Oy, business ID 2832424-2, Otakaari 5, 02150 Espoo, Finland. The contracting entity identified in the Order Form determines the applicable terms; the geographic heading is guidance only. Order Forms initially contracted with Sellforte, Inc. or another Sellforte entity use that entity's terms. An assignment does not itself replace the applicable terms; Section 18.8 (Assignment) applies.

1 Definitions

Affiliate

means an entity controlling, controlled by, or under common control with a Party. Control means the power to direct its management, including through a majority of voting rights.

Aggregate Data

means anonymous, aggregated data meeting the reasonable-identifiability standard in Section 11.3 (Anonymous Aggregate Data).

Agreement

means the accepted Order Form or Forms, these Terms of Service (ToS), Appendix 1 (DPA and Annexes A–D), and attachments (such as an SLA) expressly incorporated in an Order Form.

AI Legislation

means applicable artificial-intelligence laws, including Regulation (EU) 2024/1689, as amended.

AI Output

means generative or conversational content produced by AI Services, including explanations and recommendations. It excludes the analytical datasets and model estimates defined as Analysis Results and records of executed Automated Actions.

AI Services

means features of the Online Service using artificial intelligence, including any feature qualifying as an AI system under applicable AI Legislation. These may produce AI Output or support Automated Actions.

Analysis Results

means analytical datasets, model estimates, forecasts, metrics, and reports delivered within the agreed scope, whether or not AI is used to produce them. Generative or conversational content is AI Output.

Automated Action

means an action the Services execute for the Customer, such as changing campaign budgets, bids, or settings, whether automatic or individually approved and whether AI-based or rule-based.

Customer

means the business entity identified in an accepted Order Form.

Customer Content

means data and materials provided by the Customer or retrieved from Customer Content Sources for the Services, and Analysis Results and AI Output delivered to the Customer.

Customer Content Source

means a source the Customer controls or authorizes for the Services, including advertising platforms, commerce platforms, data warehouses, websites, or apps.

Data Connector

means an integration, upload, or file-transfer method provided by Sellforte or its delivery suppliers to obtain or transmit Customer Content. Tracking Technology is governed separately.

Data Controller and Data Processor

means controller and processor as defined by applicable Data Protection Legislation.

Data Protection Legislation

means applicable privacy and data-protection laws, including GDPR, the Finnish Data Protection Act (1050/2018), and national implementations of the ePrivacy Directive, including the Finnish Act on Electronic Communications Services (917/2014), as amended.

DPA

means the Data Processing Appendix in Appendix 1, including Annexes A–D.

Effective Date

means the effective date stated in the Order Form, or the date of its last signature if none is stated.

External Service

means a service the Customer obtains independently, including advertising, commerce, analytics, or storage platforms and external AI accounts. Such platforms may also be Customer Content Sources. It excludes Data Connectors, Tracking Technology, hosting, and other services provided by Sellforte or its delivery suppliers under the Agreement.

Feedback

means suggestions and comments about the Services, governed by Section 13.3 (Feedback).

Free Pilot

means a no-fee evaluation identified as a free pilot in an Order Form.

Intellectual property rights

means copyrights, database rights, patents, trademarks, designs, trade secrets, know-how, and other intellectual-property rights, including applications and registrations.

Minimum Term

means the minimum committed subscription period in the Order Form.

Online Service

means Sellforte’s SaaS platform within the agreed scope, including available AI Services and Automated Actions.

Order Form

means a signed or electronically accepted ordering document identifying the Customer, Services, and commercial terms and incorporating these ToS under Section 2.4 (Ordering and acceptance).

Party and Parties

means Sellforte or the Customer, individually or together.

Personal Data

means personal data as defined in Data Protection Legislation.

Sellforte

means Sellforte Solutions Oy.

Sellforte Background IP

means Sellforte’s or its licensors’ technology, models, methods, software, and other protected materials embedded in the Services or delivered outputs; see Section 13.6 (Embedded technology).

Service Fees

means fees specified in the Order Form or otherwise agreed under Section 4.3 (Support and additional services) or 9.7 (Scope changes).

Services

means the Online Service and onboarding, support, or other services agreed in the Order Form or under Section 4.3 (Support and additional services) or 9.7 (Scope changes). Service means the relevant individual service.

Tracking Technology

means a Sellforte pixel, tag, script, SDK, or similar technology deployed on the Customer’s properties to collect and transmit data for the Services; also called Sellforte Tracking Technology.

Users

means individuals authorized by the Customer to use the Online Service on its behalf, including permitted Affiliate and supplier personnel.

2 Services

2.1 Scope of Services. Sellforte provides the Online Service and other Services within the scope agreed in the Order Form, including the applicable markets, sales channels, measured media, key features, and delivery cadence. Features and delivery methods may evolve under Section 8.3 (Service changes).

2.2 AI Services and AI Output. AI Output may be inaccurate, incomplete, biased, or outdated. Sellforte will provide the AI interaction disclosures and ensure the machine-readable marking and detectability of AI-generated or manipulated content required for its role under applicable AI Legislation, including preserving required upstream markings. Required interaction notices will be presented clearly no later than the first interaction or exposure. Each Party is responsible for the AI literacy and other AI Legislation obligations applicable to its own personnel and role. The Customer must maintain appropriate human oversight and independently assess outputs before relying on them.

2.3 Automated Actions and external tools. Where enabled or approved by the Customer, Sellforte may execute supported Automated Actions in connected Customer Content Sources on its behalf, including changes to advertising budgets, bids, or settings. Users with the relevant permissions may enable, configure, or request activation without a separate signature. Sellforte will follow enabled permissions, instructions, settings, and limits and allow future actions to be disabled. The Customer must monitor activity and bears authorized advertising spend and commercial risk. Sellforte is not liable merely because an authorized action reduces performance, increases spending, spends budget without a return, or misses an objective. Disabling may not reverse completed actions or charges. Liability for breach of the Agreement remains subject to Section 16 (Warranties and liability).

An external tool selected by the Customer, including an AI account connected through Model Context Protocol (MCP), is an External Service under Section 3.8 (Customer-authorized access). The Customer controls its access and action permissions and is responsible for its provider's terms and data handling. Sellforte remains responsible for its own interface and access controls.

2.4 Ordering and acceptance. An Order Form binds when both Parties sign or accept it through an agreed online process. Sellforte will make the Order Form, applicable ToS, and incorporated appendices available before acceptance in a format the Customer can save or print. Each person accepting represents authority to bind the Party they represent. Sections 4.3 (Support and additional services) and 9.7 (Scope changes) govern additional Services and scope changes.

3 General obligations

3.1 Legal compliance. Each Party will comply with laws applicable to its performance or use of the Services. The Customer is responsible for requirements specific to its business, advertising, and External Services, including required notices and permissions.

3.2 Decisions. The Customer assesses whether the Services meet its needs and reviews the accuracy, relevance, and suitability of Analysis Results, AI Output, and proposed Automated Actions in its own business context. Sections 2.3 (Automated Actions and external tools) and 16 (Warranties and liability) govern responsibility for execution and remedies.

3.3 Customer environment security. The Customer is responsible, at its own cost, for the security of its systems, devices, networks, Customer Content Sources, and External Services, including its own AI accounts connected through MCP. It must protect the credentials and authorizations used to access the Services and maintain appropriate security measures and internet connectivity.

3.4 Cooperation. The Customer must follow reasonable instructions consistent with the Agreement. Sellforte is excused from affected performance only to the extent a Customer failure causes the limitation or delay and will take reasonable steps to mitigate it.

3.5 Customer Content. The Customer must provide accurate, complete, current information and have the rights and permissions required by Section 11.4 (Customer data obligations).

3.6 Tracking Technology. Before enabling Tracking Technology, the Customer must provide the notices and obtain the consents or other permissions required by the laws applicable to its deployment and visitors. Where consent is required, it must record and honor the visitor's choices and provide an easy way to refuse or withdraw consent.

Tracking Technology is for aggregate marketing measurement. Neither Party may use Tracking Technology or data collected through it to identify individual children, profile them, or target advertising to them. The Customer must not intentionally collect special-category or criminal-offense data. Before deploying it on a property directed primarily to children, the Customer must notify Sellforte and implement legally required age-appropriate information, consent, and safeguards, including parental authorization where required. The Parties must apply appropriate data-minimization safeguards. Sellforte provides deployment information and remains responsible for its technology and compliance. Incidental visits by children and lawful purchase data involving children do not alone breach this restriction, provided the processing remains limited to lawful aggregate measurement and complies with applicable privacy requirements. The Customer must stop collection when required; processing roles follow DPA Section 1.2 (Roles).

3.7 Contact and billing information. The Customer must keep all contact, admin, and billing information (invoicing details, references, payment methods, purchase order numbers) accurate and current — by written notice to Sellforte or, where available, in the Online Service.

3.8 Customer-authorized access. The Customer is fully responsible for the acts and omissions of Users, its Affiliates and suppliers, and External Services or other Customer-provided tools it authorizes to access the Online Service or act on its behalf, as for its own acts and omissions. This includes their compliance with Section 6 (Restrictions of use of the Online Service).

4 Onboarding and data management

4.1 Onboarding. The Parties will cooperate to onboard the Customer. The Customer must deliver Customer Content in the agreed format, connect Data Connectors to Customer Content Sources, install Tracking Technology where included in the agreed scope, provide the information, access, and authorizations reasonably needed for onboarding, and coordinate its internal stakeholders and suppliers. Sellforte will guide the Customer through onboarding, coordinate its own personnel and suppliers, and produce the initial Analysis Results. Onboarding is complete when the first Analysis Results within the agreed onboarding scope are available, unless the Order Form specifies another milestone. Onboarding timing and results depend on the Customer completing the required steps and providing timely, complete, accurate, and usable Customer Content. Section 4.4 governs the consequences of unmet Customer responsibilities.

4.2 Generation of Analysis Results and AI Output. Sellforte generates Analysis Results using Customer Content and, where applicable, other data sources it is entitled to use for the Services. AI Output is generated using the relevant Customer Content, Analysis Results, User instructions, and underlying foundation model. Analysis Results and AI Output are made available through the Online Service or otherwise as agreed. The Order Form defines the scope and update frequency of Analysis Results after onboarding and any agreed recurring AI Output; other AI Output is generated through the enabled features.

4.3 Support and additional services. Onboarding, support, meetings, and other Services are included to the extent stated in the Order Form. The Parties may agree additional work by email through their designated contacts or other authorized representatives. The scope and charges must be accepted before the work starts, using the Order Form's rates, Sellforte's disclosed professional-service rates, or another agreed price.

4.4 Customer responsibilities. The Customer must provide Customer Content on time, with the agreed quality and format; maintain connections, access, and authorizations under its control; and coordinate its internal stakeholders and suppliers. Sellforte will notify the Customer of material data errors, missing inputs, and missing or expired authorizations that it identifies in performing the Services. The Customer must promptly correct those matters within its control and provide reasonable assistance with resolving other issues.

To the extent the Customer’s delay, failure to meet these responsibilities, or deficient Customer Content prevents or impairs delivery, Sellforte may extend affected delivery dates and adjust the affected modeling scope, update frequency, or outputs as reasonably necessary without breaching the Agreement. Sellforte will notify the Customer of material effects and take reasonable steps to mitigate them. Such effects do not themselves entitle the Customer to a fee reduction, service credit, or refund. This paragraph does not excuse a failure caused by Sellforte or reduce rights arising from that failure.

If a material part of the agreed scope proves technically infeasible despite reasonable efforts to resolve the relevant constraints, the Parties will negotiate in good faith an appropriate adjustment to scope and, where appropriate, pricing. Any adjustment requires agreement under Section 9.7; neither Party is required to accept a proposed adjustment. Existing termination rights and mandatory law remain unaffected.

5 Right to use the Online Service

5.1 Access right. Subject to the Agreement, Sellforte grants the Customer a non-exclusive, non-transferable right to access the Online Service during the term for its internal business purposes. Users may include personnel of the Customer's Affiliates and suppliers acting for the Customer, subject to the Order Form and Section 7 (Authorized Users and access management). This does not permit resale or independent third-party use. Rights to retain and use delivered outputs are in Section 13 (Intellectual property rights).

6 Restrictions of use of the Online Service

6.1 Permitted use. The Customer must use the Online Service only as permitted by this Agreement and the Order Form.

6.2 Prohibited uses. The Customer must not, and must not permit Users to:

(a) infringe rights, break applicable law, introduce malicious code, send spam, or use the Services for harmful, deceptive, discriminatory, or exploitative activities;

(b) bypass security, access or usage limits; interfere with availability; or perform intrusive security testing without prior written authorization;

(c) copy, modify, reverse engineer, resell, or sublicense the Online Service, or extract its source code, models, parameters, weights, or training data, except as mandatorily permitted by law;

(d) scrape or systematically extract content except through authorized interfaces, exports, or statutory access and switching rights;

(e) misuse Sellforte Background IP or Confidential Information to develop a competing service, or use AI Services to build competing foundation models in breach of the applicable disclosed model-provider restrictions. This does not restrict independent development, lawful procurement comparisons, the Customer's use of its own data, or switching providers;

(f) use AI Services for prohibited AI practices or high-risk uses under applicable AI Legislation, including decisions about individuals' employment, credit, education, biometrics, or access to essential services; or use them for solely automated decisions producing legal or similarly significant effects on individuals;

(g) remove or alter required AI disclosures, attribution, watermarks, or provenance metadata, or use AI Services or Automated Actions without appropriate human oversight; or

(h) violate the feature-specific supplier-use restrictions made available before use in the Supplier Use Notice at https://sellforte.com/terms-oy-2026-09/notices/supplier-use/ or in the Online Service. The applicable version is the version disclosed before the feature is enabled, as updated under Section 18.4 (Amendments). Only restrictions relevant to the feature apply; supplier commercial terms do not replace Sellforte's obligations or liability under this Agreement.

6.3 Suspension. Sellforte may suspend affected access or content where reasonably necessary to contain material harm from a security threat, unlawful activity, or material breach, or to comply with a binding legal or supplier restriction. Otherwise, suspension for breach requires written notice and a 30-day opportunity to remedy. Sellforte will limit suspension to what is necessary, explain it promptly where lawful, and restore access when the grounds end. Termination follows Section 17 (Term and termination); non-payment follows Section 9.10 (Suspension for nonpayment). On request, Sellforte will facilitate lawful data retrieval through a secure method where feasible.

7 Authorized Users and access management

7.1 Users. User numbers are unlimited unless the Order Form specifies a limit. The Customer manages access by its personnel and permitted Affiliate and supplier personnel within the agreed scope.

7.2 User credentials. Each User must access the Online Service using unique personal credentials. Accounts are personal and non-transferable. The Customer must not allow credential sharing or access by anyone other than the authorized User. The Customer must keep secure any keys, tokens, or credentials Sellforte provides for data transfer or integration (for example, SFTP keys or API credentials), must not share them except as necessary to use the Services, and must promptly notify Sellforte if any are lost or compromised.

7.3 Account security. The Customer must use reasonable security measures, promptly report suspected unauthorized access, and revoke compromised credentials or permissions under its control. Each Party is responsible for the security measures allocated to it; the Customer is not responsible for unauthorized use caused by Sellforte's breach.

7.4 Access management. The Customer must promptly update or revoke User and connected-tool access when authorization ends or access is no longer needed. It manages access settings within its control, including tokens and identity-management configuration. Sellforte remains responsible for setup it agrees to perform.

8 Availability and modifications to the Online Service

8.1 Availability and suspension. Sellforte determines the manner in which the Online Service is delivered and will use commercially reasonable efforts to keep it operational, subject to any service level agreement the Parties have expressly agreed in the applicable Order Form. Sellforte may temporarily suspend or limit availability for installation, maintenance, security risks, legal or regulatory requirements, or force majeure. Where practicable, Sellforte will give advance notice of planned suspensions and their expected duration; otherwise, it will notify the Customer without undue delay.

8.2 Third-party dependencies. Service availability may also be affected by factors outside Sellforte's reasonable control, including failures in Customer Content Sources, the Customer's own systems, the public internet, or other systems or infrastructure not operated by Sellforte or its subcontractors.

8.3 Service changes. Sellforte may update features, models, suppliers, and technical infrastructure while maintaining the agreed core functionality. During a Minimum Term, it will not materially reduce that functionality without the Customer's agreement unless required by law, an urgent security need, or a binding supplier requirement that cannot reasonably be addressed through an equivalent alternative. The notice, termination, and refund rights below apply to permitted material reductions; they do not create a general right to reduce core functionality during the Minimum Term. New optional capabilities may require a separate order and fees. Routine changes that do not materially reduce agreed functionality do not require an amendment.

Sellforte will give at least 30 days' written notice of a material reduction in agreed functionality or scope. The Customer may terminate the affected Services when the change takes effect and receive the refund under Section 17.8 (Fees and refunds on termination), or use an earlier ordinary termination date if available. If law or an urgent security or supplier requirement prevents advance notice, Sellforte will notify the Customer promptly and allow termination within 30 days after notice. Changes to Personal Data processing also follow the DPA.

8.4 Free Pilots. Section 10 (Free Pilots) governs changes to Free Pilots.

9 Fees and payment

9.1 Fees. The Order Form specifies fees, currency, and subscription start. Unless stated otherwise, the fixed monthly fee covers onboarding and continuous service from that date. All partial billing periods are prorated daily: monthly fee divided by that month's calendar days, multiplied by days of service in that month.

9.2 Free Pilots. Any Free Pilot is provided free of charge.

9.3 Taxes and charges. Service Fees exclude VAT and any other taxes, duties, levies, or payment charges, which are added to the Service Fees and borne by the Customer. If Sellforte is required by law to collect or remit any such amounts that the Customer owes, Sellforte may invoice for them.

If the Customer is required by law to withhold taxes from payments, the invoiced amount will be grossed up so Sellforte receives the full Service Fees, exclusive of VAT. Sellforte remains responsible for taxes on its own income, property, and employees.

9.4 Invoicing. Unless the Order Form states otherwise, subscription fees are invoiced monthly in advance from the subscription start date. Separately ordered professional services are invoiced monthly in arrears.

9.5 Payment terms. Unless the Order Form says otherwise, payment is due 30 days net from invoice date.

9.6 Travel. Services are delivered remotely. Customer-requested travel, accommodation, and per diem expenses require prior written approval. Sellforte bears travel expenses for relationship or sales meetings it initiates.

9.7 Scope changes. The Parties may agree scope and fee changes by email through authorized representatives or through available ordering controls in the Online Service. Unless otherwise agreed, an upgrade takes effect when accepted and a downgrade at the end of the Minimum Term or current billing period, whichever is later. Additional charges must be disclosed and accepted before the paid change takes effect. Changes to the ToS or DPA follow Section 18.4 (Amendments).

9.8 Invoice disputes. The Customer should notify Sellforte of a disputed invoice within 30 days, with reasons, and pay the undisputed portion on time. A later notice does not waive a substantiated billing error or mandatory right. The Parties will work promptly to resolve the dispute.

9.9 Late payments. Interest on overdue amounts accrues at the statutory rate under the Finnish Interest Act (633/1982) or, if this Agreement is governed by another law, at the statutory late-payment rate under that law. The Customer is also responsible for Sellforte's reasonable collection costs.

9.10 Suspension for nonpayment. Without limiting other rights, Sellforte may suspend access or terminate the affected Order Form immediately (or the Agreement, if no other Order Form is in force) if:

(a) any undisputed payment is more than 30 days late and remains unpaid 7 days after Sellforte has sent a written payment reminder; or

(b) required invoicing or payment information is more than 30 days overdue under the agreed deadline or Sellforte's written request, this materially prevents invoicing or collection of undisputed fees, and the Customer has not remedied the failure 7 days after a written reminder.

9.11 Fee adjustments. Sellforte may adjust recurring fees no more than annually on at least 30 days' written notice to reflect operating or supplier costs or inflation. An increase cannot take effect during a Minimum Term or a period already paid or invoiced. The Customer may reject the increase by notifying Sellforte before it takes effect and end the affected Order Form on that date, or an earlier ordinary termination date, without early-termination compensation. Otherwise, the notified adjustment applies. Scope-related fee changes follow Section 9.7 (Scope changes).

9.12 No refunds. Payments are non-refundable except for refunds or credits expressly provided in the Agreement, required by law, or separately agreed. A delay or defect does not itself create a refund or service-credit entitlement. The Customer's other remedies under the Agreement remain available.

9.13 Payment methods. Service Fees may be paid by invoice, credit card, automated payment, or other methods Sellforte makes available, as set in the Order Form. For automated payments, the Customer authorizes Sellforte to charge the chosen method on the agreed schedule. The Customer must keep payment information valid and ensure sufficient funds.

9.14 Third-party payment providers. Some payment methods, such as credit card providers, require separate agreements with third-party providers. Sellforte is not responsible for the third-party provider's terms or for any fees the provider charges the Customer. Where the Customer chooses a payment method that incurs provider fees for Sellforte (for example, credit card), Sellforte may add those fees to the Service Fees to the extent permitted by law and disclosed in the payment flow or the Order Form. The Customer must comply with the third-party provider's terms and policies. The relevant providers and terms are identified in the Online Service or payment flow.

9.15 Billing to another entity. Sellforte may split or direct invoices to entities designated by the Customer, which remains responsible for payment and their acts and omissions under the Agreement as for its own. This arrangement creates no separate agreement or rights for a billing entity and incorporates none of its procurement terms. The Customer must obtain its authorization and communicate these limits. It indemnifies Sellforte under the procedure and limits in Section 14.4 (Customer indemnity) against claims by a billing entity arising from this arrangement, excluding claims caused by Sellforte's separate commitments or breach.

10 Free Pilots

10.1 Evaluation. Free Pilots require an Order Form and may use Customer data within the agreed evaluation scope. They may differ from paid Services and do not convert to paid Services without an accepted Order Form.

10.2 Availability. Sellforte may change or withdraw Free Pilots on notice where practicable, subject to mandatory data-protection and export rights.

10.3 Warranties and liability. Free Pilots are provided as is and as available, without the paid-service warranty or an SLA. Liability is governed by Section 16.11 (Free Pilots and beta features). Confidentiality and the DPA continue to apply in full.

10.4 Limits. Sellforte may specify and change evaluation limits on features, Users, processing, support, and data retention, subject to Section 10.2 (Availability).

10.5 Beta features. Optional features identified as preview, beta, or experimental are provided as is, may change or be withdrawn, and are excluded from the SLA unless agreed otherwise. These limitations do not reduce commitments for the remaining paid Services. Section 16.11 (Free Pilots and beta features) governs liability; confidentiality and the DPA remain applicable.

11 Customer Content and data rights

11.1 Ownership of Customer Content. As between the Parties, the Customer retains all Intellectual property rights in Customer Content to the extent it is protectable under applicable law. The Customer is solely responsible for the legality, reliability, integrity, accuracy, and quality of the Customer Content it provides or makes available to Sellforte; Sellforte's responsibility for Analysis Results is governed by Section 16 (Warranties and liability).

11.2 Service license. The Customer grants Sellforte and its suppliers a limited, non-exclusive right to use Customer Content to provide, operate, maintain, secure, and support the Services and produce outputs for the Customer. This includes building, calibrating, and updating customer-specific analytical models from connected data for those purposes. Processing of Personal Data is subject to the DPA. Other use is limited to Section 11.3 (Anonymous Aggregate Data).

11.3 Anonymous Aggregate Data. Unless otherwise agreed in the Order Form, Sellforte may create, retain, and use anonymous statistics to improve, develop, benchmark, and market its services and report business performance, including to investors. These may include historical weekly and monthly active-user totals and feature-use trends without individual-user histories, and average ROI or other performance metrics pooled across customers, industries, or media channels. Aggregate Data must not identify any individual or Customer, reveal Confidential Information, or permit identification by reasonably likely means, including through combination with other available information. Sellforte will apply appropriate aggregation, suppression, or other safeguards to small or dominated groups, test the resulting statistics before reuse or disclosure, and must not re-identify them or permit recipients to do so.

To the extent Sellforte processes Customer Personal Data on the Customer's behalf, the Customer instructs it to create anonymous Aggregate Data for these purposes under the DPA, subject to the Customer's authority, lawful basis, and applicable notices. The Customer may change or withdraw that instruction prospectively. This instruction does not itself establish a legal basis or determine the Parties' processing roles. Sellforte's limited own-purpose product-usage analytics follows the Online Service Privacy Notice and requires its own lawful basis and safeguards. Neither route permits independent reuse of identifiable Customer business content. Personal Data and pseudonymized data remain subject to applicable data-protection requirements during aggregation and anonymization. Lawfully created Aggregate Data may be retained and used after termination or deletion of the source data; changes to instructions do not require its deletion or reconstruction of individual-user histories.

11.4 Customer data obligations. The Customer warrants that its inputs are lawful and that it has the rights, legal bases, consents, and permissions needed for the agreed processing and source access. It must disclose relevant source restrictions and obtain permissions from its suppliers. Sellforte need not contract with the Customer's suppliers or pay for access to Customer data unless expressly agreed in advance. The Parties will cooperate on restrictions affecting delivery. These obligations do not cover defects Sellforte introduces into Analysis Results or AI Output.

11.5 Restricted content. Sellforte may immediately block or delete clearly unlawful content, malware, or content creating a material security risk. For other reasonably substantiated legal or contractual concerns, it will notify the Customer and allow a reasonable opportunity to resolve them before blocking or deleting the affected content. Required preservation, lawful export rights, and mandatory legal and source-provider deletion deadlines remain applicable.

11.6 Storage. The Services are an analytics service, not a general archive. The Customer must retain its source files and backups. Sellforte may validate, transform, aggregate, and replace data for service delivery and delete duplicate, superseded, or irrelevant files and attachments that are no longer needed. It need not retain every source format or historical version. Sellforte may automate deletion through Data Connectors and Tracking Technology in response to verified source-provider or individual requests covered by Customer instructions or applicable law. It may also offer Customer-facing deletion tools or request forms. These activities remain subject to agreed delivery, security, and export obligations and, for Personal Data, the DPA; they must not be used to frustrate a pending lawful export.

11.7 Exportable data. The Customer may retrieve its Exportable data during the term and the retrieval period below in structured, commonly used, machine-readable form. The categories are: (a) retained Customer-provided and connected inputs; (b) Analysis Results and reports; (c) retained AI inputs, AI Output, and history; (d) Customer-specific configurations and uploaded digital assets; and (e) Customer-specific usage and interaction metadata and Automated Action instructions, approvals, and execution records. These constitute Exportable data to the extent arising from the Customer's use, subject to the exclusions below. Only retained data is available; applicable law governs any additional required export.

Excluded internal categories, to the extent protected by Intellectual property rights or trade secrets, are source code, algorithms, model weights, internal security rules and infrastructure configurations, and internal operational records not directly relating to the Customer. Anonymous cross-customer statistics not directly relating to the Customer are also excluded. Exclusions must not impede lawful switching or withhold legally required exports. The Data Switching Notice outlines export procedures and formats. Sellforte will maintain the legally required online register of export structures, formats, standards, and limitations at https://sellforte.com/terms-oy-2026-09/notices/service-details/#export-register.

11.8 Export and switching charges. Standard exports and switching assistance required by the EU Data Act are free. Optional destination setup, integration work, custom analysis, or transformations beyond those requirements require separate agreement and payment. Subscription fees until termination and early-termination compensation follow Section 17.8 (Fees and refunds on termination).

11.9 Switching and erasure. Where the EU Data Act applies, the Customer may give notice to switch to another provider, move to its own infrastructure, or terminate and erase its Exportable data. The notice period is two months, or a shorter period agreed by the Parties. The Customer identifies its choice and, for switching, the destination and necessary contacts. These rights apply despite a Minimum Term or longer ordinary notice period.

Switching will be completed without undue delay within 30 calendar days after that notice period. Sellforte will support the Customer's exit strategy, reasonably assist it and its authorized destination provider, maintain contractual functions and service continuity with due care, identify known continuity risks, and maintain appropriate security through transfer and retrieval. The Parties will cooperate in good faith. If 30 days is technically unfeasible, Sellforte will explain why within 14 working days of the request and specify an alternative transition of no more than seven months. The Customer may extend the transition once for a period it considers appropriate.

An export or parallel use of another service does not itself terminate the Order Form, even if the Customer removes its data or stops using Sellforte. A qualifying notice expressly requesting a full switch or erasure under this Section is itself the contractual termination notice; no second cancellation notice is required. The affected Order Form terminates on successful completion of switching, or at the end of the notice period if the Customer chooses erasure without switching; Sellforte will confirm termination. Data remains retrievable for at least 30 calendar days after the transition ends, or after other termination, unless the Customer instructs earlier erasure. Section 17.6 (Return and erasure) governs erasure. Sellforte will provide the open interfaces, information, and interoperability required for its service type under applicable law. It need not disclose protected technology, replicate its service in the destination, or build new technology beyond those obligations.

11.10 Government access. Sellforte will assess the legality of government requests for Customer Content, notify the Customer where permitted, and disclose only what is legally required. It will apply the safeguards required by EU Data Act Article 32 (International governmental access and transfer) and, for Personal Data, applicable transfer law and the SCCs, including challenges where required. Additional assistance beyond those duties may be separately agreed. The Service technical disclosures at https://sellforte.com/terms-oy-2026-09/notices/service-details/ describe infrastructure jurisdictions and access safeguards.

12 Personal Data protection

12.1 Roles. Sellforte processes Customer Personal Data as a processor or subprocessor under the DPA. The Customer is controller or an authorized processor. Independent and joint-controller processing is identified separately in DPA Section 1.2 (Roles) and the privacy notices; roles depend on actual activities.

12.2 Customer compliance. The Customer is responsible for its own controller or processor obligations, including lawful inputs, instructions, notices, and consents. This does not transfer Sellforte's own statutory duties to the Customer.

12.3 Data Processing Appendix. Appendix 1 (DPA), including Annexes A–D, governs Personal Data processed by Sellforte on the Customer's behalf and forms part of these ToS.

13 Intellectual property rights

13.1 No transfer of intellectual property. Except as expressly stated in this Agreement, no Intellectual property rights are transferred, assigned, or licensed, by implication or otherwise.

13.2 Sellforte intellectual property. Sellforte and its licensors retain rights in the Services, software, models, methods, documentation, and their improvements, including Sellforte Background IP. Customer Content and delivered outputs remain subject to Sections 11 (Customer Content and data rights) and 13.4–13.6 (Customer outputs to Embedded technology). Aggregate Data and Feedback are governed by Sections 11.3 (Anonymous Aggregate Data) and 13.3 (Feedback).

13.3 Feedback. The Customer grants Sellforte a perpetual, worldwide, royalty-free license to use voluntarily provided Feedback to develop and improve its services and to publish anonymous quotations. Such use must not identify the Customer or any individual, disclose Confidential Information, or infringe third-party rights. Named quotations and case studies require approval under Section 18.12 (References).

13.4 Customer outputs. As between the Parties, the Customer owns Customer Content and customer-specific Analysis Results, excluding Sellforte Background IP and third-party materials. Sellforte assigns any rights it acquires in those Analysis Results to the Customer.

13.5 AI Output. Sellforte assigns to the Customer any transferable rights it has in AI Output generated for that Customer. AI Output may not be legally protectable or exclusive, and others may receive similar outputs. The Customer may retain and use that AI Output for its business after termination, while respecting others' intellectual property, applicable confidentiality duties, and Section 6 (Restrictions of use of the Online Service).

13.6 Embedded technology. Sellforte and its licensors retain Sellforte Background IP. To the extent needed to use delivered Analysis Results and AI Output, Sellforte grants the Customer a perpetual, non-exclusive, worldwide, royalty-free right to use embedded Background IP as part of those outputs, including sharing them with its Affiliates and advisers for its business. This does not grant rights to standalone software, source code, model weights, or continued Online Service access. Applicable attribution and third-party license notices must be preserved.

13.7 Specific deliverables. An Order Form may expressly vary the rights in a specified deliverable. Otherwise this Section applies.

14 Indemnities

14.1 Sellforte IP indemnity. Sellforte will defend a third-party claim that the Online Service or customer-specific Analysis Results created by Sellforte, as supplied and used under this Agreement, infringe Intellectual property rights. Sellforte will pay the covered damages and reasonable costs finally awarded or included in a settlement it approves. The Customer must promptly notify Sellforte, give it control of the defense, and reasonably cooperate at Sellforte's expense. Late notice relieves Sellforte only to the extent materially prejudiced. Sellforte may not agree a settlement requiring the Customer to pay an uncovered amount, admit liability, or undertake a non-monetary obligation without its consent, not unreasonably withheld.

14.2 Infringement remedies. Sellforte may obtain continued use rights or replace or modify the affected Online Service with materially equivalent functionality. If neither is commercially reasonable, it may terminate the affected Services with a pro rata refund under Section 17.8 (Fees and refunds on termination). This does not remove its obligation for covered claims arising before termination.

14.3 IP indemnity exclusions. Section 14.1 (Sellforte IP indemnity) does not cover claims to the extent they arise from or depend on Customer Content supplied by the Customer or retrieved from Customer Content Sources, or Customer instructions, including their use in Analysis Results. It also excludes claims caused by use contrary to Section 6 (Restrictions of use of the Online Service), unauthorized modifications, avoidable continued infringing use after notice and an effective alternative, or combinations not supplied or required by Sellforte where the claim would not otherwise arise. Generative AI Output itself and External Services are excluded.

14.4 Customer indemnity. The Customer will defend third-party claims against Sellforte and pay damages and reasonable costs finally awarded or agreed in a settlement it approves, to the extent caused by: (a) Customer-provided content or instructions infringing rights or lacking required privacy permissions, including a breach of Section 3.6 (Tracking Technology); (b) the Customer's material unlawful use or breach of Section 6 (Restrictions of use of the Online Service); or (c) equivalent acts by its authorized Users or organizations. The indemnity does not apply to the extent caused by Sellforte's breach, negligence, or unauthorized use of data. The notice, defense, cooperation, and settlement safeguards in Section 14.1 (Sellforte IP indemnity) apply reciprocally.

14.5 Remedies and limits. This Section provides the exclusive contractual indemnity for the third-party claims it covers, subject to Section 16 (Warranties and liability). It does not restrict mandatory data-subject rights, the DPA, termination rights, or relief for a distinct contractual breach. There is no double recovery.

15 Confidentiality

15.1 Confidentiality. Each Party will protect information it receives from or on behalf of the other Party that is marked confidential or reasonably understood to be confidential ("Confidential Information"). Customer Content, including the Customer's Analysis Results and AI Output, is its Confidential Information. Sellforte Background IP is Sellforte's Confidential Information. Each Party may use the other's Confidential Information only to perform or exercise rights under this Agreement and disclose it only to personnel, Affiliates, professional advisers, and suppliers who need it and are bound by equivalent confidentiality duties. It remains responsible for those recipients. Personal Data disclosures must also comply with applicable data-protection requirements.

15.2 Regulated information. The Customer must identify inside information or information requiring special safeguards before providing it. Additional contractual requirements need written agreement, but applicable law, confidentiality, and the DPA apply regardless of notice.

15.3 Return and deletion. Following termination or a request, each Party will promptly return or delete the other's Confidential Information, subject to express continuing rights. Legal records and backups may remain only under the safeguards and deadlines in Section 17.6 (Return and erasure), applied reciprocally, and remain confidential. Customer Content and Personal Data follow that section's retrieval and deletion schedule and the DPA.

15.4 Duration. Confidentiality applies during the Agreement and for five years afterward; trade secrets remain protected while they qualify as trade secrets. Retained Customer Content and Personal Data remain protected for as long as held.

15.5 Exceptions and required disclosure. Confidentiality does not cover information the receiving Party can show was lawfully known without restriction, independently developed without using the information, lawfully received without restriction, or public without breach. A legally required disclosure is permitted to the minimum necessary, with prior notice where lawful and reasonable cooperation on protective measures. It does not remove confidentiality from the remaining information. Personal Data and inside information remain protected as required by law.

15.6 Protection measures and incident notification. Each Party will protect the other's Confidential Information using at least the same care it uses for its own — and in any event no less than reasonable care and generally accepted security practices. Each Party will promptly notify the other of any unauthorized access, disclosure, or breach and cooperate in good faith to mitigate and remediate it.

16 Warranties and liability

16.1 Service warranty. Sellforte will provide paid Services with reasonable skill and care and materially in accordance with the agreed scope. On notice of a material defect, it will correct or reperform the affected Services within a reasonable time. Uncured material failures may be terminated under Section 17.4 (Material breach and remedies) with the refund in Section 17.8 (Fees and refunds on termination). Except for express commitments and mandatory law, the Services are provided as is and as available, without implied warranties of fitness, merchantability, accuracy, non-infringement, or results.

16.2 Analytical limitations. Analysis Results, planning tools, recommendations, and AI Output depend on available data, assumptions, and methods; relevant variables and business context may be missing. Sellforte does not guarantee commercial outcomes, uninterrupted operation, or error-free outputs. The Services and personnel's guidance are not financial, investment, legal, tax, accounting, or other regulated professional advice. The Customer must assess outputs in its own context and make its own decisions, including when using AI Services or enabling Automated Actions. Examples, benchmarks, and projections in marketing materials, demos, or pre-contractual communications are illustrative and do not guarantee outcomes or override express commitments in the Agreement. These limitations do not remove the reasonable-skill-and-care commitment in Section 16.1 (Service warranty).

16.3 Customer-caused defects. Sellforte is not responsible for defects caused by unauthorized Customer modifications, use contrary to Section 6 (Restrictions of use of the Online Service), or failures in the Customer's systems, inputs, Customer Content Sources, or External Services described in Section 3.8 (Customer-authorized access). Sellforte remains responsible for its own Data Connectors, Tracking Technology, and suppliers used to deliver the Services, subject to the Agreement's limits.

16.4 Source data. Sellforte is responsible for obtaining the rights needed to use data it independently sources. It does not warrant the lawfulness of Customer-provided or connected source data, or the accuracy of data from outside Sellforte. It remains responsible for its own processing and agreed data-quality work.

16.5 Data handling. Processing, transformation, replacement, or deletion permitted by Section 11.6 (Storage) does not itself constitute data loss or a breach. If Sellforte breaches its agreed obligations and thereby causes data to be lost, corrupted, or unavailable, the Customer may recover proven direct damages, including reasonable restoration or recreation costs, subject to Section 16.7 (Excluded losses), the general cap in Section 16.8 (General cap), and, where applicable, Section 16.9 (Special cap). Section 16.10 (Exceptions) applies, including for willful misconduct or gross negligence. Agreed service credits, termination refunds, and Sellforte's performance duties under the Agreement and DPA remain unaffected.

16.6 Dependencies. Sellforte does not guarantee the availability or continued compatibility of Customer Content Sources or External Services, such as advertising platforms, commerce platforms, or the Customer's external AI tools. Sellforte remains responsible for the Data Connectors, Tracking Technology, and suppliers it provides, subject to the Agreement's limits and force majeure provisions.

16.7 Excluded losses. Neither Party is liable for indirect, consequential, special, or punitive losses, or lost profit, revenue, or business opportunity. This does not exclude amounts expressly recoverable under Section 14 (Indemnities) or liability protected by Section 16.10 (Exceptions). Data loss follows Section 16.5 (Data handling).

16.8 General cap. Each Party's total aggregate liability under the Agreement is limited to fees paid or payable for the affected Order Form or Forms in the 12 months before the first event giving rise to liability. If that event occurs during the first 12 months, the cap is the fees paid or payable for the subscription's first 12 months, or its shorter agreed term. Related events form one claim. A claim based on more than one legal ground does not receive a separate cap for each ground.

16.9 Special cap. Liability for confidentiality breaches, breaches of the DPA or applicable data-protection duties in performing the Agreement, and indemnities under Section 14 (Indemnities) is subject to twice the fee basis in Section 16.8 (General cap). The general and special caps are not cumulative: total capped liability cannot exceed this special cap.

16.10 Exceptions. No exclusion or cap applies to fraud, willful misconduct or gross negligence (including willful or grossly negligent Customer breaches of Section 6.2(a), (b), (c), or (e) (Prohibited uses)), death or personal injury caused by negligence, intentional infringement or misappropriation of the other Party's intellectual property (including Sellforte Background IP), or liability that cannot lawfully be limited. Caps do not reduce fees properly due. Statutory rights of data subjects and regulators and mandatory recourse rights remain unaffected.

16.11 Free Pilots and beta features. For Free Pilots, the general cap is EUR 5,000 and the special cap is EUR 10,000 for pilot use in aggregate. For optional beta features in a paid subscription, the general cap is EUR 5,000 and Section 16.9 (Special cap) applies to special claims. Beta limits cover the beta feature itself, not failures affecting the remaining paid Services. Section 16.10 (Exceptions), confidentiality, the DPA, and mandatory rights remain applicable.

16.12 Force majeure. Neither Party is liable for a failure caused by an event beyond its reasonable control that it could not reasonably anticipate or avoid. It must promptly notify the other and take reasonable mitigation steps. A supplier failure qualifies only if it meets the same test and reasonable alternatives are unavailable. Accrued payment obligations remain due. If material performance is prevented for three consecutive months, either Party may terminate the affected Services and Section 17.8 (Fees and refunds on termination) applies.

17 Term and termination

17.1 Term. The Agreement starts when the first Order Form takes effect and continues while any Order Form remains active. Each Order Form states its subscription start date and Minimum Term, if any. Unless the Order Form states otherwise, either Party may give 30 days' notice, effective at the end of the billing period in which that period expires and no earlier than the Minimum Term's end. The Customer may instead end at the Minimum Term's end by sending notice at any time before the Minimum Term ends, even if fewer than 30 days remain. Ending one Order Form does not end others; ending the Agreement ends all Order Forms, subject to surviving obligations.

17.2 Immediate termination. A Party may immediately terminate an affected Order Form where the other's material breach or unlawful activity makes immediate termination reasonably necessary to prevent serious harm, or continued performance would be unlawful. It may also terminate if the other Party becomes insolvent or is dissolved without a successor assuming the Agreement, subject to mandatory insolvency and restructuring law. Whole-Agreement termination requires grounds materially affecting it as a whole.

17.3 Free Pilots. Either Party may end a Free Pilot by notice, subject to surviving confidentiality, privacy, and mandatory data-retrieval rights.

17.4 Material breach and remedies. Either Party may terminate an affected Order Form if the other's material breach remains uncured 30 days after written notice describing it. Suspension follows Section 6.3 (Suspension), and non-payment follows Section 9.10 (Suspension for nonpayment). Unless an express exclusive remedy applies, a Party may require the other to fulfill its obligations, claim direct damages under Section 16 (Warranties and liability), or seek urgent court relief. Remedies must be proportionate. A Party cannot recover twice for the same loss.

17.5 Access through termination. Service access and fees continue until the effective termination date, except during a justified suspension. New processing then ends, but lawful export, retrieval, deletion, and transition duties remain. The Customer may continue using retained Analysis Results and AI Output under Section 13 (Intellectual property rights).

17.6 Return and erasure. Unless the Customer requests earlier return or deletion, Customer Content and Exportable data remain available for retrieval for 30 calendar days after termination or completion of a switching transition, whichever is later. Sellforte then deletes them from active systems. A longer retrieval period may be agreed in writing. Personal Data processed on the Customer's behalf follows the same schedule and the DPA.

Routine backup copies may remain only until their applicable scheduled expiry and must be deleted sooner where feasible or required, subject in all cases to a maximum of 12 months after termination or completion of the switching transition, whichever is later. This ceiling is not a default retention entitlement. Copies are protected from ordinary use and accessed only for necessary recovery, security, or legal purposes; deletion instructions are reapplied after restoration. Shorter mandatory legal, Customer-instruction, or source-provider deadlines prevail and apply to originals and copies within their scope.

Sellforte may retain records required by law for the required period. For Personal Data processed on the Customer's behalf, the legal-retention exception follows DPA Section 11.1 (Return or erasure). Personal Data processed by Sellforte as an independent controller, including necessary security audit logs, follows the applicable privacy notice and lawful retention criteria. Lawfully created anonymous Aggregate Data may remain under Section 11.3 (Anonymous Aggregate Data), whether derived from personal or nonpersonal inputs, as may nonconfidential, nonpersonal Feedback. Deleting source data does not require deletion of that Aggregate Data. Retention does not permit ordinary use of retained Customer Content or anonymization contrary to express instructions. Sellforte will confirm deletion on request, identifying any remaining exception and its expiry.

17.7 Disconnecting access. Each Party will revoke the other's accounts, tokens, and integration permissions under its control when no longer needed, retaining only access necessary for lawful transition and deletion. The Customer must remove deployed Tracking Technology and disconnect external tools.

17.8 Fees and refunds on termination. Service Fees accrue through the effective termination date determined under the applicable termination provision. For ordinary termination, this includes the applicable notice and billing periods. Earlier termination under Section 11.9 (Switching and erasure) is subject to the compensation calculation below. Stopping use or requesting deletion during an ongoing subscription does not waive amounts properly due. No fees for periods after termination or early-termination compensation are due if the Customer validly terminates for Sellforte's material breach, a material adverse change, a fee increase, an unresolved subprocessor objection, or a qualifying assignment under Section 18.8 (Assignment); if Sellforte terminates under Section 14.2 (Infringement remedies); or if either Party terminates for force majeure. Sellforte will refund unused prepaid fees for the period after such termination pro rata.

Subject to the exceptions above, switching or erasure under Section 11.9 (Switching and erasure) does not reduce the Customer's agreed payment commitment. If it ends the affected Order Form before the earliest ordinary termination date, the Customer must pay early-termination compensation equal to the unpaid committed Service Fees for the period between the effective termination date and that ordinary termination date. The ordinary termination date is calculated under the Order Form and Section 17.1 (Term), using the switching or erasure notice as ordinary termination notice unless an earlier valid notice applies. The same calculation applies if Sellforte validly terminates for the Customer's material breach, using Sellforte's termination notice unless earlier Customer notice applies. Amounts already paid or payable for the same period are credited in the calculation; the same amount is not charged twice. The total does not exceed what the Customer would otherwise pay through ordinary termination, and no additional switching or erasure fee is imposed. Sellforte may invoice the compensation immediately on termination, payable under the agreed payment terms. No refund is due for the committed period except under the exceptions above or mandatory law. Compensation must be proportionate and enforceable under applicable law and must not prevent or delay switching, retrieval, or erasure.

17.9 Survival. Sections 9 (Fees and payment), 11 (Customer Content and data rights), 13 (Intellectual property rights), 14 (Indemnities), 15 (Confidentiality), 16 (Warranties and liability), 17.6–17.8 (Data, Fees and Refunds), and 18.1 (Governing law and dispute resolution), and the DPA, survive only to the extent needed for accrued rights, retained data or outputs, covered claims, and obligations intended to continue after termination.

18 Miscellaneous

18.1 Governing law and dispute resolution. This Agreement is governed by the laws of Finland, without regard to its conflict-of-laws rules.

Any dispute or claim arising out of or relating to this Agreement (including its breach, termination, or validity) will first be addressed through good-faith negotiation. If unresolved within 60 days of written notice, the dispute will be finally settled by arbitration under the Arbitration Rules of the Finland Chamber of Commerce.

The arbitration will have one arbitrator, seated in Helsinki, Finland, and conducted in English. The proceedings and award are confidential.

Either Party may, despite the above, seek interim or injunctive relief in any court of competent jurisdiction to protect its Intellectual property rights or Confidential Information, or to prevent unauthorized use of its Services or systems. Either Party may enforce any arbitral award or judgment in its favor in any court of competent jurisdiction. Sellforte may also pursue claims for undisputed Service Fees or other undisputed payment obligations in any court of competent jurisdiction.

18.2 Entire agreement. This Agreement is the entire agreement between the Parties on its subject matter and supersedes all prior or contemporaneous agreements, understandings, negotiations, representations, and communications — written or oral — on that subject matter.

Each Party acknowledges it is not relying on any statement, representation, or warranty not expressly stated in this Agreement. This Section does not limit or exclude liability for fraud or fraudulent misrepresentation.

18.3 Document priority. Conflicts are resolved in this order: mandatory transfer terms (including applicable SCCs and any UK Addendum); the DPA for Personal Data processing; the Order Form; these ToS; and other incorporated attachments. An incorporated SLA takes priority for its service levels and credits. A signed amendment may expressly vary this order, subject to mandatory transfer terms. The versions identified in the Order Form apply, as amended under Section 18.4 (Amendments).

An incorporated Service Description forms part of the Agreement and describes the agreed Services. The Online Service Privacy Notice, AI Use Statement, Tracking Technology Guidance, Data Switching Notice, and Service technical disclosures provide information without changing contractual scope or remedies. The Supplier Use Notice contains the binding restrictions incorporated under Section 6.2(h) (Prohibited uses). Sellforte may correct or update factual disclosures, technical details, examples, and explanatory guidance in the notices and Service technical disclosures by posting a dated version, without separate advance notice or Customer approval. Such updates do not amend the Agreement, expand authorized processing, reduce agreed protection or remedies, or introduce binding restrictions. Changes to contractual obligations follow Section 18.4 (Amendments); subprocessor changes follow DPA Section 7.2 (List and changes). Sellforte will provide any notice, information, or opportunity to object, and obtain any consent or authorization, required by applicable law or the Agreement, including for material changes to personal-data processing.

18.4 Amendments. Scope and fee changes may be agreed under Section 9.7 (Scope changes). Other negotiated changes to these ToS or the DPA must be signed, including electronically, by authorized representatives. Purchase orders and procurement terms do not amend the Agreement.

Sellforte may update these terms and incorporated supplier-use restrictions on at least 30 days' written notice for legal, security, supplier, or service changes. The notice will identify the changes, their effective date, and any right to reject them. A material adverse change unrelated to a legal, security, or binding supplier requirement applies only after the Minimum Term. The Customer may reject a material adverse change by notice before it takes effect and end the affected Order Form on that date, or an earlier ordinary termination date, with the refund under Section 17.8 (Fees and refunds on termination). If an urgent legal or security requirement requires shorter notice, the Customer may terminate within 30 days after notice. Subject to mandatory law, notified changes apply from their effective date unless validly rejected. This clause does not itself change agreed prices, scope, or Minimum Terms; Sections 8.3 (Service changes), 9.7 (Scope changes), and 9.11 (Fee adjustments) and the DPA govern those matters.

18.5 Severability and waiver. If a provision is unenforceable, the remainder continues and applicable law fills the gap. Failure to exercise a right is not a waiver.

18.6 Independent contractors. The Parties are independent contractors. Automated Actions are executed on the Customer's behalf under Section 2.3 (Automated Actions and external tools). That limited authority does not create a general agency, partnership, or authority to enter other agreements for the Customer.

18.7 Interpretation. Headings do not affect interpretation. Singular terms include their plural and vice versa where appropriate. Days are calendar days unless stated otherwise. Business days are Monday through Friday, excluding public holidays in Finland, where Sellforte provides support, unless the Order Form specifies another support calendar.

18.8 Assignment. The Customer may assign only with Sellforte's written consent and remains liable unless released. Sellforte may assign the Agreement to an Affiliate or a successor in connection with a sale of the relevant business or assets, merger, demerger, holding-company or corporate restructuring, or other reorganization, including a transfer to a local group entity. The assignee must assume all obligations under the Agreement and have the ability to perform them. Assignment does not release the assigning entity from accrued liabilities or liabilities for its acts or omissions before the transfer, or prejudice related claims, defenses, or remedies, subject to mandatory rules on universal succession. Sellforte will give at least 30 days' notice, or, where legal restrictions or transaction confidentiality prevent advance notice, notice as soon as legally and reasonably possible. The Customer may terminate the affected Order Form under Section 17.8 (Fees and refunds on termination) if the assignee is its direct competitor in the business to which the Services relate, or the assignment materially reduces contractual protection, confidentiality, security, or the ability to enforce claims. The Customer must exercise this right within 30 days after notice; termination takes effect on the transfer date or, if later, on the Customer's notice. The right applies to Affiliate and non-Affiliate assignments on the same grounds. A share sale, financing, or listing is not an assignment where the contracting entity remains unchanged. Assignment does not itself change the applicable terms, governing law, or data-protection safeguards or authorize new recipients or locations outside the DPA. Sellforte may assign receivables without increasing Customer obligations. Mandatory succession and creditor-protection rules remain applicable.

18.9 Notices. Operational communications may use agreed support channels. Contractual notices must be sent in English or Finnish by email to notices@sellforte.com and the Customer's notice address in the Order Form. Privacy matters use privacy@sellforte.com and the Customer's privacy contact. Notice is received when delivery is confirmed or, absent a delivery failure, on the next business day after sending. Each Party must keep its addresses current.

18.10 Suppliers. Sellforte may engage suppliers, including subcontractors, to deliver the Services and remains responsible for their performance as for its own. The Customer is responsible for its own suppliers and External Services under Section 3.8 (Customer-authorized access).

18.11 Trade restrictions. Each Party must comply with sanctions and export controls applicable to its performance or use. The Customer must not provide access to a person, entity, or location where prohibited by law or the disclosed supported-region restrictions of an applicable supplier, and must promptly report a relevant change. Sellforte may suspend affected use under Section 6.3 (Suspension).

18.12 References. Unless the Customer opts out in the Order Form or by written notice, Sellforte may list its name and logo during the term, following reasonable brand instructions without implying endorsement. Sellforte will remove them from website lists and new materials within 30 days after opt-out or termination. Named quotations and case studies require written approval; published versions may remain unless otherwise agreed. Section 13.3 (Feedback) governs anonymous Feedback quotations. Sellforte owns its case-study text and design, excluding Customer trademarks, supplied materials, and Confidential Information.

18.13 Electronic signatures. The Parties may sign Order Forms and amendments electronically and in counterparts.

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