Maike von Runkel
Senior Lead Display & Paid Social Performance Marketing @ Fressnapf
Maike has more than 14 years of experience in performance marketing and has been with Fressnapf | Maxi Zoo since 2019, leading display and paid social across several international markets. Her focus has shifted from platform KPIs to incremental business impact. She drives the company's use of media mix modeling (MMM).
Juha Nuutinen
CEO & Co-founder @ Sellforte
His background is from BCG, where he was a global expert in promotion effectiveness before he co-founded Sellforte. Today he leads Sellforte with his passion for delivering impact, aka measurable value, to Sellforte's customers.
Friederike Thackwell
Sr. Industry Manager, Consultancies & Tech Partner @ Google
Friederike is a Senior Industry Manager at Google with over a decade of experience in digital marketing. She manages Google's partnerships with leading marketing mix modeling (MMM) vendors and helped set up Google's MMM Partner support program. She helps businesses navigate measurement in a privacy-focused world.
Fressnapf
Fressnapf | Maxi Zoo is a pet supplies retailer founded in 1990 in Erkelenz, Germany, and headquartered in Krefeld. The group has more than 2 880 Fressnapf and Maxi Zoo stores and over 20 000 employees, including franchise partners. It describes itself as a customer-focused omnichannel retailer.
Google's mission is to organize the world's information and make it universally accessible and useful. Making AI helpful for everyone is the most profound way to advance this mission. Google has had a home in Germany since 2001 and now employs more than 3,000 people at its four locations in Hamburg, Berlin, Munich and Frankfurt.
