X Ads in Marketing Mix Modeling (MMM)
Data specifications for X Ads in Sellforte Marketing Mix Modeling
1. Global
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Dimensions |
Metrics |
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Date Account Account ID Campaign name Campaign ID Campaign currency Campaign objective |
Cost Clicks Impressions Conversions Conversion purchases Conversion sale amount |
2. Country-specific (optional, for multinational companies)
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Dimensions |
Metrics |
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Date Account Account ID Campaign name Campaign ID Campaign objective Campaign currency Locations Country code |
Cost Clicks Impressions Conversions Conversion purchases Conversion sale amount |