Google Search Ads 360 in Marketing Mix Modeling (MMM)
This article includes standard dimensions and metrics for Google Search Ads 360 in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://support.sellforte.com/en/articles/6966284-connecting-your-data-with-supermetrics-template-gallery-recommended
1. Global
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Dimensions |
Metrics |
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Date Account ID Account Country Campaign ID Campaign Campaign type Labels |
Cost Impressions Clicks Display impression share Search impression share Display budget lost impression share Search budget lost impression share Display rank lost impression share Search rank lost impression share |
2. Global - Additional dimensions
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Dimensions |
Metrics |
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Date Account ID Account Country Campaign ID Campaign Ad group ID Ad group Ad group labels |
Cost Impressions Clicks Display impression share Search impression share Display rank lost impression share Search rank lost impression share |