Google Display & Video 360 in Marketing Mix Modeling (MMM)
This article includes standard dimensions and metrics for Google Display & Video 360 in the Sellforte Marketing Mix Modeling (MMM).
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Dimensions |
Metrics |
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Date Advertiser ID Advertiser Advertiser currency Country Campaign ID Insertion order Current insertion order goal type Media type Ad position
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Total media cost (Advertiser currency) Total media cost (USD) Impressions Clicks Post-click conversions CM360 post click revenue |