Google Campaign Manager 360 in Marketing Mix Modeling (MMM)
This article includes standard dimensions and metrics for Google Campaign Manager 360 in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://sellforte.com/support/connecting-your-data-with-supermetrics-template-gallery
Note! If you have implemented custom Floodlight dimensions or metrics, let your Sellforte contact know about that and we'll adjust the data schema for you accordingly.
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Dimensions |
Metrics |
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Date Account ID Account Country Campaign Campaign ID Advertiser ID Advertiser Group Floodlight Attribution Type Placement |
Cost Per Activity Cost Per Click DBM Cost (Account Currency) Media Cost Impressions Clicks Video Views Video Completions Conversions Revenue |