Adform in Marketing Mix Modeling (MMM)
This article includes standard dimensions and metrics for Adform in the Sellforte Marketing Mix Modeling (MMM) template for online data, which is available here: https://sellforte.com/support/connecting-your-data-with-supermetrics-template-gallery
1. Global
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Dimensions |
Metrics |
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Date Client Client ID Campaign Campaign ID Campaign type Buy type Campaign Currency Line item Media |
Cost Tracked ads Delivered impressions Clicks CTR Conversions Conversions (All) Conversions all (cross-device) Visits Sales Video Starts (all) Video Completions Engagements |
2. Country-specific (optional, for multinational companies)
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Dimensions |
Metrics |
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Date Client Client ID Campaign Campaign ID Campaign type Buy type Campaign Currency Line item Country Country code |
Tracked ads Delivered impressions Clicks CTR Conversions Conversions (All) Visits Sales |