What is Causal Marketing Mix Modeling (MMM)?
What is Causal Marketing Mix Modeling (MMM)?
Mar 11, 2025
10
min read
What is Causal Attribution in Marketing?
What is Causal Attribution in Marketing?
Mar 7, 2025
8
min read
Understanding R2 in Marketing Mix Modeling: A Guide for Marketers
Understanding R2 in Marketing Mix Modeling: A Guide for Marketers
Feb 11, 2025
3
min read
Advertising response curves: What are they and why do you need them?
Advertising response curves: What are they and why do you need them?
Feb 4, 2025
10
min read
Why Diminishing Return Curves are crucial insights in marketing planning?
Why Diminishing Return Curves are crucial insights in marketing planning?
Oct 31, 2024
9
min read
Calibrating Marketing Mix Models with Experiments and Attribution data
Calibrating Marketing Mix Models with Experiments and Attribution data
Aug 12, 2024
10
min read
How to measure sales uplift of individual media channels?
How to measure sales uplift of individual media channels?
Mar 13, 2023
8
min read
What is adstock effect in marketing?
What is adstock effect in marketing?
Feb 28, 2023
4
min read