Experiment Overview: All your tests in one place
See all your experiments in one place for instant clarity. Get a unified view of every geo lift, conversion lift, and A/B test including when it ran, what channels were tested, and the results that matter most, all in a consistent interface regardless of platform or experiment type.
Test Analyzer: From raw data to insights in 5 minutes
Upload, analyze, and visualize experiments in minutes, no R or Python required. Powered by causal inference and Sellforte's proprietary Bayesian methodology, the Test Analyzer quantifies lift, calculates confidence, and ties results to real KPIs like sales, margin, and iROAS.
Experiment Report: Visual results that calibrate your MMM
Turn data into clarity with polished, shareable reports. See quantified lift, confidence intervals, and true financial impact, all visualized for quick decisions across marketing, data, and leadership teams. Every report also feeds directly into MMM calibration, so your results do more than inform, they improve your model.
AI Summaries: All the key insights you need
Sellforte AI turns complex experiment data into instant understanding. AI Summaries automatically interpret your results, surface key findings, and generate clear, shareable takeaways in plain language, helping marketers and analysts alike move from analysis to action faster than ever.
