eCommerce & DTC

One source of truth for media effectiveness. Plan optimal media budgets for the upcoming months and weeks.

Marketing Mix Modelling for eCommerce

Example results in eCom & DTC

-1 %

Smaller customer acquisition costs (CAC)

+1 %

Increased sales for current customers

Understand how media drives your sales

We typically find that media drives 10-20% of sales to existing customers, and 70-80% of sales to new customers. This means that your total media-driven sales can be anywhere between 10-40%, depending on your growth stage and other company characteristics.

Sellforte helps you understand how media is driving you sales.

True ROI for all channels

True ROI for Paid Social

Last-click and multi-touch attribution are broadly used in cross-channel measurement, but they struggle capturing the true ROI of Paid Social, such as Meta, TikTok, Snapchat, and Pinterest.

We recently analysed the difference between Sellforte-reported ROI and GA4 last-click -reported ROAS for Meta. To get to Sellforte's ROI, one needs to multiply last-click ROAS for Meta with

  • 1.6x for Retargeting campaigns to existing customers
  • 2.5x for Prospecting campaigns to new customers
  • 9.2x for Awareness campaigns

Read more about our study

True ROI for Paid Social

True ROI for Paid Video

In last-click attribution, Paid Video performance always looks terrible. Based on our experience, that's not the truth.

Paid Video typically drives short-term revenue as a performance channel, but it also has long-term lagged effects. Sellforte's Marketing Mix Model correctly captures both of these, providing you the true ROI of Paid Video.

True ROI for Paid Video

ROI for offline media

Many eCommerce & DTC companies start experimenting with TV and other offline media, after they start seeing saturation in digital channels. At this point, is critical to understand whether those investment are actually working or not. Sellforte helps advetisers measure the ROI of offline media as well.

Deep insights for each channel

  • Response curves: Understand level of saturation

    It is critical to understand is saturated, or still has lots of room for scaling

  • Media Metrics

    Media Metrics: Analyze ROI drivers

    Example: Recent improvement in PMAX campaign ROI might be explained by +15% increase in Average Order Value (AOV)

  • Compare MMM ROI to ROAS from GA4 and Ad platforms

    Understand how MMM-reported ROI differs from attribution reports by Google Analytics 4 and ad platforms

Optimize budget allocation

Optimize budget across all channels

Whether you're conducting annual, quarterly, or monthly planning, Sellforte's Optimizer helps you by providing

  • Recommended budget for all channels
  • Total sales forecast for each budget scenario

Try Optimizer in Sellforte demo (no sign-up required)

Budget optimization across all ad platforms

Find optimal budget for the next weeks

Sellforte's Optimizer provide you optimal budget allocation and sales forecast for each week. This enables you to

  • Pace budget appropriately over time
  • Maintain optimal budget allocation across channels
  • Understand whether you're delivering against sales targets or not

Sellforte's Optimizer understands timeperiods when demand is naturally lower and timeperiods when there's more buyers in the market, and adjusts marketing budgets by week accordingly. This makes Optimizer-generated scenarios realistic.

Tactical budget optimization

Typical optimization use-cases in eCommerce &DTC

  • Optimize budget allocation across Markets

    Find a budget allocation across markets that maxmizes your sales or profits.

  • Optimize advertising to New vs Returning customers

    Find budget allocation that optimizes your investments across new and returning customers.

  • Find a budget that helps you reach a sales target

    Find optimal budget allocation for reaching a specific total sales target

How does it work?

Case studies

  • Finnish Design Shop partnered with Sellforte's Marketing Mix Modeling to overcome data bias and complex budgeting, enabling precise, data-driven marketing decisions.

    Finnish Design Shop

    Finnish Design Shop partnered with Sellforte's Marketing Mix Modeling to overcome data bias and complex budgeting, enabling precise, data-driven marketing decisions.

  • How the international beauty retailer supercharged its promotion planning with data science

    DOUGLAS E-Commerce

    How the international beauty retailer supercharged its promotion planning with data science

  • Verkkokauppa.com has a diverse marketing mix to manage: Running hundreds of campaigns a year, every activity needs to be carefully coordinated with the objective in mind. Sellforte's weekly updating MMM platform helps the team to ensure they're making the best possible decision in each campaign.

    Verkkokauppa.com

    Verkkokauppa.com wanted to measure and forecast how much incremental revenue its campaigns were driving and how they compare to each other

"We've been able to optimize how we invest for user acquisition and keeping our current customers. Sellforte is our trusted partner in marketing effectiveness"

Ulla KoivulaSales and Marketing Director

Role-specific use cases

eCommerce FAQ

We have automated data connectors that enable smooth data flows from ad platforms and eCommerce platforms to Sellforte. For offline media data, we can connect to a datawarehouse or use an offline media data template. Read more

Typically our customers choose either monthly or weekly updates. If needed, we can also provide daily updates.

Want to see more?


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