Sellforte for eCommerce & DTC
Measure the true ROI of online and offline media, and drive 6.5% more revenue by optimizing campaigns, budget allocation across channels, and budget pacing.
Drive more sales, improve ROI
more revenue with same budget
improvement in ROAS
Optimize Campaigns: +2.9% sales
Campaign dashboard measures the true ROI and recommends optimal spend for each campaign.
Optimize Channels: +1.6% sales
Optimizer recommends optimal budget allocation across channels, and forecasts total sales based on the budget.
Optimize Budget pacing: +2.0% sales
Optimizer provides you with optimal budget pacing across weeks for each advertising channel.
Trusted by leading eCom / DTC brands
Why should you transition from attribution to Sellforte?
True ROI for Paid Social
Last-click and multi-touch attribution are broadly used in cross-channel measurement, but they struggle capturing the true ROI of Paid Social, such as Meta, TikTok, Snapchat, and Pinterest.
We recently analysed the difference between Sellforte-reported ROI and GA4 last-click -reported ROAS for Meta. To get to Sellforte's ROI, one needs to multiply last-click ROAS for Meta with
- 1.6x for Retargeting campaigns to existing customers
- 2.5x for Prospecting campaigns to new customers
- 9.2x for Awareness campaigns
True ROI for Paid Video
In last-click attribution, Paid Video performance always looks terrible. Based on our experience, that's not the truth.
Paid Video typically drives short-term revenue as a performance channel, but it also has long-term lagged effects. Sellforte's Marketing Mix Model correctly captures both of these, providing you the true ROI of Paid Video.
Measure offline media
Many eCommerce & DTC companies start experimenting with TV and other offline media, after they start seeing saturation in digital channels. At this point, is critical to understand whether those investment are actually working or not. Sellforte helps advetisers measure the ROI of offline media as well.
Understand true incremental sales impact of media
We typically find that media drives 10-20% of sales to existing customers, and 70-80% of sales to new customers. This means that your total media-driven sales can be anywhere between 10-40%, depending on your growth stage and other company characteristics.
Sellforte helps you understand how media is driving you sales.
Deep insights for each channel
Response curves: Understand level of saturation
It is critical to understand is saturated, or still has lots of room for scaling
Media Metrics: Analyze ROI drivers
Example: Recent improvement in PMAX campaign ROI might be explained by +15% increase in Average Order Value (AOV)
Compare MMM ROI to ROAS from GA4 and Ad platforms
Understand how MMM-reported ROI differs from attribution reports by Google Analytics 4 and ad platforms
Typical optimization challenges in eCommerce &DTC
Optimizing advertising to New vs Returning customers
Find budget allocation that optimizes your investments across new and returning customers.
Optimizing budget allocation across Markets
Find a budget allocation across markets that maxmizes your sales or profits.
Finding a total budget that delivers required growth
Find optimal budget allocation for reaching a specific total sales target
How to get started?
1. Apply for a free trial
Sellforte provides free trials for eCom/DTC brands and Retailers who fulfill qualification criteria.
2. Connect your data in 15-30 minutes
Connecting data with Sellforte is fast and easy.
3. Start optimization, after MMM results are available
Optimize campaign spend, budget allocation across channels, and budget pacing.
Case studies
Finnish Design Shop
Finnish Design Shop partnered with Sellforte's Marketing Mix Modeling to overcome data bias and complex budgeting, enabling precise, data-driven marketing decisions.
DOUGLAS E-Commerce
How the international beauty retailer supercharged its promotion planning with data science
Verkkokauppa.com
Verkkokauppa.com wanted to measure and forecast how much incremental revenue its campaigns were driving and how they compare to each other
"We've been able to optimize how we invest for user acquisition and keeping our current customers. Sellforte is our trusted partner in marketing effectiveness"
eCommerce FAQ
We have automated data connectors that enable smooth data flows from ad platforms and eCommerce platforms to Sellforte. For offline media data, we can connect to a datawarehouse or use an offline media data template. Read more
Typically our results are updated daily.