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How to grant a partner access to Meta Ad accounts in Meta Business Portfolio

Step by step guide for giving Sellforte partner access to your Meta ad accounts, pages and pixels, including the second admin approval that is often needed to send the invite.

Sellforte is a Meta Measurement Partner. In order for us to measure the effectiveness of your Meta activity in the best possible way, it is important that you grant us a partner access to Ad accounts in your Meta Business Portfolio.

In order to grant access, you must have full control of the Business Portfolio. To grant access, follow these steps:

Go to Settings

Go to Business settings in Business Manager or Settings in Meta Business Suite.


Below Users, select Partners


Click Add and select Give a partner access to your assets


Enter Sellforte business ID and click Next

Your Sellforte contact person will provide you with this ID.


Assign the business assets

Select the ad accounts to be measured. Sellforte only needs access to relevant ad accounts—not Facebook Pages or other assets.

Check all relevant ad accounts and grant the “View Performance” permission. Then click Assign assets.


Check that the invite was approved

Assigning assets does not always send the invite straight away. If the portfolio has security settings that require peer approval for sensitive changes, Meta holds the invite until a second person with full control of the portfolio approves it. In that case the request stays pending and we will not see it on our side.

After you assign the assets, open Requests in Business Settings and look under the Sent tab. If the invite is waiting for a second admin, you will see it there with a pending status. Ask another admin in your portfolio to sign in, open Requests, and approve it under Needs review. Once the second admin approves, the invite reaches Sellforte.