Introducing Sellforte Performance: Turning MMM Into Daily Action

Today, we’re excited to launch Sellforte Performance, a major step forward in how marketers use MMM (Marketing Mix Modeling) — taking it from a high-level strategy tool to a daily decision-making engine. 

For years, MMM has been seen as a tool for strategic planning and informing budget allocation at a quarterly or annual level. With the launch of Sellforte Performance, we’re changing that perception and turning MMM into actionable recommendations powered by the industry’s first Marginal Incremental ROAS (MIROAS)-based optimization engine operating at the campaign and ad set level.

The Industry’s First MMM Optimized for Marginal Incremental ROAS (MIROAS) 

With this launch, we’re taking a major step forward in how MMM is used by performance marketers. We’re transforming MMM from a retrospective measurement tool into a proactive optimization engine, giving marketers the power to: 

• Use MMM at the campaign level — bringing it out of the boardroom and into campaign management
  

• Get exact bid value recommendations at the ad set-level for Meta

• Get actionable bid value recommendations on bidding parameters in Google at the campaign-level so you know precisely what to change and what impact to expect

• Uncover insights and recommendations from the world’s first MMM platform optimizing for Marginal Incremental ROAS (MIROAS) at the campaign and ad-set level 

Why Marginal Incremental ROAS (MIROAS) Matters

Most marketers are familiar with Incremental ROAS, which measures the average return you got from past spend. But Incremental ROAS doesn’t tell you what to do next. 

That’s where Marginal Incremental ROAS (MIROAS) comes in. 

• MIROAS shows the return on the next dollar spent 

• It enables precise allocation decisions — shift budget from underperformers to high-ROI opportunities 

• It unifies MMM across platforms so that Google, Meta, and other media platform recommendations are optimized toward the same KPI 

In short, MIROAS is the “holy grail” metric for marketing optimization — and Sellforte is the first MMM platform to deliver it at the campaign and ad set level.

Making MMM Practical for Performance Marketers

Sellforte Performance is designed to make MMM insights operational. Instead of just telling you which channels performed best, it now shows you exactly what to do next, whether that means increasing spend on a winning campaign, adjusting your Target ROAS in Google, or redistributing daily ad-set budgets in Meta. 

The experience has been designed with performance marketers in mind. You will find a cleaner, modern interface with platform logos, color coding, and a table layout that mirrors how ad platforms display campaign data. Everything is optimized for speed, clarity, and action.

Author

Edward Ford is Marketing Director at Sellforte. He has over 15 years of marketing experience in B2B SaaS and Tech with specialization in marketing measurement and intelligence. Before joining Sellforte, Edward spent over 6 years at Supermetrics where he joined as an early-stage employee. Follow Edward on LinkedIn for more about marketing and growth.