Introducing Marketing X-Ray: Your First Step Into MMM

For consumer brands, the barrier to Marketing Mix Modeling (MMM) has always been high. Lengthy setups, heavy internal lifting, and significant upfront costs often stand in the way of accessing the gold standard in marketing measurement.

At Sellforte, we believe every eCommerce, DTC, and retail brand should be able to make confident, ROI-driven marketing decisions. That’s why we’re excited to announce the launch of Marketing X-Ray — a complimentary MMM diagnostic designed to help you get started quickly, without the usual barriers.

👉 Book your complimentary Marketing X-Ray

Why We Built Marketing X-Ray

MMM has long been the most reliable way to understand true marketing ROI and optimize spend allocation. Unlike attribution models, MMM uses econometric modeling to evaluate all channels holistically and show their real impact on sales.

But for many brands, the adoption hurdle has been too high, including:

• Complex trial processes
• Costly upfront investments
• Significant internal effort to get things running

On top of that, the typical timeline to see results from MMM has been measured in months. With Marketing X-Ray, we’ve reduced that time-to-value from two months to just two weeks.

How Marketing X-Ray Works

Marketing X-Ray is built upon three simple steps:

1️⃣ Kick-off Call
Meet with our team, align on your goals, and connect your data.

2️⃣ MMM Analysis
We apply advanced Marketing Mix Modeling to the last 24 months of your marketing performance.

3️⃣ The X-Ray Report
In just 2–3 weeks (not months), you’ll receive your Marketing X-Ray report that includes:

• A comparison of your performance vs industry benchmarks
• Identification of where your spend is underperforming
• Channel-by-channel ROI based on MMM
• A clear action plan on where to reallocate spend for higher ROI and sales growth

All of this is packaged in a decision-ready deliverable you can use to align with leadership and finance.

Who It’s For

Marketing X-Ray is designed for consumer brands where marketing spend is a major growth lever. The program is available for:

• eCommerce & DTC brands
• Digital media investments of $200k+/month
• Annual revenue of $20M+
• Google Analytics 4 in use

Your First Step Into MMM

For too long, MMM has been out of reach for the very brands who could benefit most. Marketing X-Ray lowers that barrier — and shortens the timeline dramatically.

Now, instead of waiting months to see results, you can get your first MMM-backed recommendations in just a couple of weeks with Marketing X-Ray from Sellforte.

It’s the simplest way to see the value of MMM in practice, without the complexity or commitment.

Author

Edward Ford is Marketing Director at Sellforte. He has over 15 years of marketing experience in B2B SaaS and Tech with specialization in marketing measurement and intelligence. Before joining Sellforte, Edward spent over 6 years at Supermetrics where he joined as an early-stage employee. Follow Edward on LinkedIn for more about marketing and growth.