Bolton, UK – 7th August 2025 – Represent Clothing, the British luxury streetwear label celebrated for its artisanal approach and modern aesthetic, leveraged Sellforte’s next-gen Marketing MIx Modeling platform to unlock exceptional incremental growth during Black Friday 2024.
Represent faced a challenge familiar to many fast-scaling DTC companies: how to allocate marketing spend with more confidence and precision, especially during high-stakes moments like Black Friday. While legacy attribution tools such as GA4 provided directional insights, they consistently undervalued top-of-funnel and paid social channels—leaving key drivers of growth underinvested and misunderstood.
To tackle this, Represent piloted Sellforte’s advanced Marketing Mix Modeling (MMM) platform. Within weeks, Sellforte’s calibrated causal model revealed that actual media effectiveness had been masked by flawed attribution. Platforms like Meta Awareness and Advantage+—previously downplayed by GA4—were uncovered as significant growth engines, with Meta shown to be 258% more impactful than previously reported. These insights enabled Represent to re-balance its media mix dynamically and confidently, reallocating budget in real time to where it truly mattered.
The MMM analysis also highlighted powerful budget pacing opportunities. Sellforte identified specific moments where media performance surged, but spend lagged behind, allowing Represent to catch these peaks and maintain strong ROI even during volume spikes. Notably, Meta channels emerged as especially effective in acquiring new customers—a critical priority for scaling Black Friday demand.
Armed with these insights, Represent adjusted its strategy heading into Black Friday 2024. The results were record-breaking: +44% incremental marketing-driven sales and a 20% boost in overall marketing ROI.
"Sellforte has brought new clarity to how we track and allocate our marketing budget. Being able to quantify the effects of our out-of-home advertising and events has been super valuable, especially with Sellforte's Long-Term model." Liam Shannon, Head of Marketing @Represent Clothing
The full case study, including methodology, results, and key takeaways, is available at: https://sellforte.com/cases/represent
About Represent
Founded in 2011 by brothers George and Mike Heaton, Represent is a British luxury streetwear label merging high-quality craftsmanship with contemporary design. With standout collections such as the Owners’ Club line, 247 pants, and Reptor sneakers, Represent has built a loyal global following. The brand’s mission: “to build the best brand in the world.”
About Sellforte
Sellforte is a leading media measurement and optimization platform for retailers, eCommerce, and DTC brands, providing data-driven insights with tools like MMM, Geo Lift testing, Attribution Analytics, and Media Metrics. Through this suite, marketers make smarter investment decisions and accelerate growth with measurable ROI.
Represent Partners with Sellforte to Supercharge Marketing Performance
Case Study Released: C&A x TikTok x Sellforte
