London, UK – 28th May 2025 – Represent Clothing, the premium British streetwear label known for blending luxury design with street-ready aesthetics, partners with Sellforte to optimize its media spend across campaigns and channels.
With its signature fusion of high-end craftsmanship, cutting-edge silhouettes, and a distinctive British aesthetic, Represent has carved out a unique position at the intersection of fashion and lifestyle. The brand is renowned for its meticulous attention to detail, its seasonal ready-to-wear collections, and its dedication to developing timeless staples—such as the Owners’ Club line, 247 pants, and Reptor sneakers—that blend style, comfort, and cultural relevance.
Represent has garnered an international cult following thanks to its high-quality product lines, direct-to-consumer focus, and a brand narrative deeply rooted in authenticity, community, and constant evolution. Its digital-first strategy and strong presence across social platforms have turned customers into devoted brand ambassadors.
With a rapidly growing global presence and a loyal customer base, Represent is doubling down on performance-driven growth. By joining forces with Sellforte, the brand aims to leverage Sellforte's next-gen media measurement and optimization platform to gain granular insights into the true impact of its media investments.
“We’re thrilled to welcome Represent to the Sellforte community,” said Eeva Karhu, Head of Customer Success, eCommerce at Sellforte.
About Represent Clothing
Founded in 2011 by brothers George and Mike Heaton, Represent is a British luxury fashion label. Their garments are the embodiment of relentless effort, refinement and constant progression. Each piece is the result of a meticulous design and production process, with expert craftsmanship being an unremitting factor running throughout every collection, silhouette and individual garment. The mission is simple, to build the best brand in the world.
About Sellforte
Sellforte is a media measurement and optimization platform that helps retailers, eCommerce businesses, and DTC brands drive growth with better marketing decisions. Trusted by leading brands in the United States and Europe, Sellforte combines Marketing Mix Modeling, Geo Lift testing, Attribution Analytics and Media Metrics to deliver actionable recommendations that help marketers accelerate growth and improve media ROI.