Cris Barros and Sellforte Partner to Build the Link Between Digital and Offline

São Paulo, Brazil – 12th August 2025 – Brazilian luxury fashion house Cris Barros has joined forces with Sellforte, the leading marketing measurement and optimization platform, to better understand how digital campaigns influence both online and in-store sales across its nationwide network of boutiques.

With 12 physical stores throughout Brazil and a thriving eCommerce business, Cris Barros is known for its timeless designs, artisanal craftsmanship, and loyal clientele. Yet, like many omnichannel retailers, the brand has faced the challenge of measuring the direct effect of digital media on foot traffic and in-store purchases.

“The main goal is to be able to measure how the digital media affects physical store sales. We have 12 stores across Brasil, but we don’t know how to measure how our digital marketing campaigns are driving traffic to stores. We’re expecting Sellforte’s MMM to help us answer this question. It will be very exciting to understand how this works. I think we have a really good case here!”

— Juliana Santos, Media Coordinator, Cris Barros / Soma Grupo

Sellforte’s advanced Marketing Mix Modeling (MMM) solution will analyze the incremental sales impact of Cris Barros’ media investments, combining both online and offline data sources. This will enable the brand to:

• Quantify the effect of each marketing channel on eCommerce and store sales.

• Identify the true ROI of upper-funnel and lower-funnel activities.

• Optimize budget allocation to maximize total business impact.

About Cris Barros

Founded in 2002 by designer Cris Barros, the brand is synonymous with sophisticated, timeless Brazilian fashion. Combining contemporary design with artisanal detail, Cris Barros collections are celebrated by customers across the country and beyond.

About Sellforte

Sellforte is a leading media measurement and optimization platform for retailers, eCommerce, and DTC brands. By providing actionable insights through MMM, Geo Lift Testing, Attribution Analytics, and Media Metrics, Sellforte empowers marketers to make confident investment decisions and maximize ROI.