Bonprix partners with Sellforte to optimize omnichannel media investments across Europe

Hamburg, Germany, February 2026 – Bonprix, one of Europe’s leading ecommerce companies, has partnered with Sellforte, an AI-powered marketing mix modeling (MMM) and optimization platform, to measure and optimize marketing performance across its major European markets.

As part of the collaboration, bonprix will use Sellforte to gain a unified, causal view of how marketing investments drive performance across app and ecommerce channels, as well as online, offline, and owned media such as email and push notifications.

Connecting strategy and performance

Sellforte’s platform will support both strategic marketing use cases, including budget allocation and scenario planning, and tactical performance marketing decisions, enabling bonprix to continuously optimize media effectiveness across channels and markets.

"We're really looking forward to changing how we measure marketing at bonprix with Sellforte. We see huge potential in this new partnership to give us a clear, unified view of our media investments, helping us make smarter decisions across all our European markets," said Anika Kreissl, Project Lead Measurement & Team Lead Digital Marketing at bonprix.

“We see huge potential in this new partnership to give us a clear, unified view of our media investments, helping us make smarter decisions across all our European markets.”

Anika Kreissl

Project Lead Measurement & Team Lead Digital Marketing, bonprix

From insight to action 

“We’re incredibly excited to welcome one of Europe’s largest and most sophisticated ecommerce organizations to Sellforte,” said Paul Arpikari, Chief Commercial Officer at Sellforte. “By adopting Sellforte’s Agentic MMM platform, bonprix is setting a new benchmark for how marketing measurement can actively drive growth, connecting strategic planning with real-time optimization and enabling smarter decisions across markets, channels, and teams.”

The onboarding phase will focus on establishing a robust omnichannel measurement foundation, followed by continuous optimization and decision support through the Sellforte platform.

About bonprix 

Bonprix is one of Europe’s leading ecommerce companies, offering fashion, accessories, and home products to millions of customers across multiple European markets. With a strong focus on digital innovation and customer-centricity, bonprix continues to evolve its marketing and commerce capabilities across channels.

About Sellforte 

Sellforte is an AI-powered marketing optimization platform built for retail, ecommerce, and DTC brands.

Powered by Sellforte AI, the platform goes beyond analytics, combining proven Marketing Mix Modeling (MMM) with forward-looking intelligence to forecast, recommend, and optimize media budget decisions with confidence and precision.