Introducing Sellforte AI Visualizations: A New Way to See MMM Performance

When we introduced Sellforte AI, our goal was clear:

Move consumer marketing teams beyond dashboards and reports and toward AI that tells you what to do next, backed by MMM you can trust.

Since then, Sellforte AI has learned how to reason, forecast, and recommend with confidence. Ecommerce, DTC, and enterprise retail marketers can already ask forward-looking questions, explore scenarios, and understand exactly why the AI reaches its conclusions.

Today, we’re taking the next step in that journey.

We’re excited to introduce Sellforte AI Visualizations, a new capability that lets you create charts and tables on demand, directly inside the AI conversation, using natural language.

This marks Sellforte’s first step into generative UI and a major leap toward how MMM and analytics should work for modern B2C marketing teams.

Why Dashboards Are No Longer Enough

For years, analytics tools have forced marketers to adapt their thinking to dashboards.

You click through filters.
You adjust date ranges.
You interpret charts someone else decided you should see.

But marketers don’t think in dashboards.

They think in questions:

• How has media ROI changed over time?
• Which channels drove this spike?
• What’s actually underperforming and why?

Sellforte AI already lets you ask those questions.

Now, with AI Visualizations, it can show you the answer, instantly, clearly, and in a format you can use.

What Is Sellforte AI Visualizations?

Sellforte AI Visualizations allows you to generate visual analytics directly from the AI chat. There are no dashboards, no manual setup, and no configuration.

All you need to do is ask.

Sellforte AI creates:

• Time series line charts
• Stacked bar plots
• Dynamic, customizable tables

And it's all powered by Sellforte’s MMM and incrementality models.

Every visualization is deterministic, model-backed, and fully aligned with the analysis context of your question. And because they’re created in real time, they adapt instantly as you refine your thinking.

A screenshot of Sellforte AI showing media spend

Making MMM Easy to Explore

With Sellforte AI Visualizations, you don’t need to know how the platform works to get value from it.

You can ask things like:

• “Show me media ROI by channel over time”
• “Create a table of top performing channels sorted by incremental sales”
• “Visualize how Meta and Google have evolved over the last six months”

The AI translates your intent into the right visualization automatically.

As Emil Kauppi-Hoyer, Product Lead of Sellforte AI, puts it:

“With Sellforte AI Visualizations, we’re removing the friction between a marketer’s question and the insight they need. Instead of forcing users to adapt to dashboards, we’re letting analytics adapt to how people actually think and work.”

Sellforte AI showing top performing channels by incremental sales

Built for Real B2C Marketing Workflows

Sellforte AI Visualizations is not designed for data exploration alone. It’s built to support how B2C marketing teams actually work.

You can:

• Rename columns to match your internal language
• Select which MMM metrics to include
• Sort tables by ROI, investment, or incremental sales
• Export charts and tables directly into slides and reports

This makes MMM insights immediately usable across:

• Weekly ecommerce performance reviews
• DTC growth planning sessions
• Enterprise retail leadership and board decks

MMM stops being something you reference after the fact and becomes something you actively use in decision-making and as part of your daily workflows.

MMM Insights, Tailored to Your Role

Different marketers interact with MMM in very different ways.

A Director of Revenue wants to understand overall incremental impact and business outcomes.

A Head of Paid Media needs to dig into channels, platforms, and efficiency.

A regional marketing team may care about a specific market, country, or category.

That’s why Sellforte AI Visualizations is deeply connected to personalization.

Through AI Settings, users can define a custom role and provide ongoing instructions that guide how the AI analyzes data, frames insights, and generates visualizations across every conversation.

You can:

• Set a role or perspective for the AI, such as CMO, performance marketer, or analyst, to control the level of detail and framing
• Add custom instructions that define assumptions, terminology, or analytical focus, for example which markets to prioritize, how to define sales or ROI, or which channels matter most
• Create template questions for common MMM analyses, making it faster to generate consistent charts and tables

These preferences are applied automatically to all AI responses and visualizations.

The result is that charts and tables are not just generated on demand. They are generated in the right context, using the language, assumptions, and perspective that match how your team actually works.

Instead of a generic AI assistant, Sellforte AI becomes a personalized MMM analyst, producing visuals that feel immediately relevant, familiar, and decision-ready.

Laying the Foundation for Dynamic Scenarios

This launch is about more than visualizing historical MMM results.

Sellforte AI Visualizations is a foundational step toward Sellforte's dynamic MMM scenarios, where marketers can ask:

• “What happens if I shift budget from Google to Meta?”
• “How would reallocating spend affect incremental sales next quarter?”
• "If I increased my media budget by 5% in the next month, what impact would it have on total sales?"

Soon, those questions won’t just return numbers. They’ll return side-by-side visual comparisons, showing baseline MMM performance versus scenario forecasts.

This is where MMM moves from explanation to prediction and planning.

Why This Matters

Marketing analytics is at a turning point.

Attribution is breaking down.
Privacy is reshaping measurement.
And generic AI tools lack causal grounding.

For ecommerce, DTC, and enterprise retail brands, the future belongs to MMM-first systems that combine causal modeling with modern AI interfaces.

Sellforte AI Visualizations is our first concrete step toward that future.

A future where MMM is:

• Visual instead of static
• Conversational instead of technical
• Actionable instead of abstract

Available Now, for Everyone

Sellforte AI Visualizations is rolling out as part of the Sellforte Advanced Package.

If you’re already using Sellforte, you’ll start seeing MMM-backed visualizations appear naturally in your AI conversations.

You can also try Visualizations in our Open MMM Demo under Sellforte AI.

And if you’re evaluating MMM solutions for your ecommerce, DTC, or retail business and would like a personal in-depth demo or want to see the full Sellforte platform in action, book a short call and a member of our team will be happy to help.

Welcome to the next chapter of Sellforte AI.

Author

Edward Ford is Marketing Director at Sellforte. He has over 15 years of marketing experience in B2B SaaS and Tech with specialization in marketing measurement and intelligence. Before joining Sellforte, Edward spent over 6 years at Supermetrics where he joined as an early-stage employee. Follow Edward on LinkedIn for more about marketing and growth.