Introducing Sellforte AI: Finally, marketing AI that tells you exactly what you should do next (not just what happened in the past)

Today marks the start of a new chapter at Sellforte. 

We’re introducing Sellforte AI, a forward-looking marketing AI built to change how commercial marketing teams analyze, forecast, and buy media. 

For years, marketers have used analytics to understand what happened. 

Sellforte AI goes one step further. It tells you what to do next. 

A new kind of marketing brain ✨

Most AI tools for marketers are backward-looking.

They analyze past performance, summarize dashboards, and find correlations.

Sellforte AI is different. It’s built on top of eight year’s work developing Sellforte’s proven Marketing Mix Modeling and Incrementality platform. That foundation means Sellforte AI doesn’t just describe the past, it can forecast and recommend where to spend your next marketing dollar to maximize incremental sales and profit..

Every answer is deterministic and model-backed. That means if you ask the same question twice, you’ll get the same answer. Sellforte AI is not a “random number generator” because it’s based on your actual data, not generative guesswork.

This makes Sellforte AI the first marketing AI that is both forward-looking and trustworthy.

Why this matters 💡

The way marketers make decisions is reaching a breaking point. 

Media costs are rising, privacy regulations are limiting visibility into customer journeys, and the once-reliable sources of marketing truth like dashboards, attribution tools, and traditional MMM are struggling to keep up. 

Generative AI tools promise speed and simplicity, but they don’t solve the real challenge: connecting data to action in a way you can trust. They can summarize dashboards or write reports, but they can’t tell you where to actually spend your next marketing dollar.

In this new landscape, brands need more than insights. They need intelligence that drives real decisions and executes them in real-time. 

At Sellforte, we believe AI should do more than analyze. It should handle the full process from analysis and recommendation to decision-making and execution so you can capture opportunities the moment they appear. 

AI should do what AI is great at: analyzing data, finding patterns, optimizing decisions, and executing them in real-time. 

And humans should focus on what we’re great at: creative ideas, long-term strategy, and big-picture growth. 

That’s the vision for Sellforte AI. 

To make that vision real, we’re launching Sellforte AI in three milestones, each representing a major step toward the future of autonomous marketing. 

Here’s how the journey unfolds... 

The roadmap ahead 🗺️

📍Milestone 1 — October 29, 2025: The First Step 

Starting today, you can explore Sellforte AI in the world’s first fully open MMM demo environment. 

You’ll find a series of pre-drafted questions that showcase what Sellforte AI can already do. Each answer comes directly from our live demo models, which are deterministic, reliable, and explainable.

No hallucinations. No random outputs. 

Just real results based on real models. 

As a starting point, you can try it yourself in the Sellforte open demo. 

Secondly, you can also join the Sellforte AI waitlist and get early updates as each milestone launches. 

And thirdly, we’re also launching an invite-only beta where early users will be able to interact, ask questions, and have conversations with Sellforte AI (and maybe you’ll be one of the lucky ones to get an invitation). 

📍Milestone 2 — Late November 2025: Ask Anything 

In late November we’ll hit the next milestone: the world’s first fully-functional AI in a live and open MMM demo environment. 

You’ll be able to have a conversation and type any question, including future-looking ones, and get precise, repeatable answers backed by real data and models. All in Sellforte's open MMM demo, which is accessible to anyone in the world.

Whether it’s “How should I allocate my current Meta budget?” or “Where should I move my media spend to maximize profit next month?”, Sellforte AI will provide a clear, confident answer, instantly. 

As one early user put it, “This is like having a strategist in your pocket.” 

And this phase represents the shift from analyzing the past to optimizing the future. 

📍Milestone 3 — Q1 2026: Agentic AI Arrives 

This is when things start to get very interesting... 

Sellforte AI will become truly agentic, moving from recommendations to real-time action. 

This is when Sellforte AI becomes a true team of marketing agents working together toward one goal: maximizing your incremental sales and profit. 

We'll start rolling out our three agents, which will become an extension to your marketing team. 

They are: 

• Media Planner Agent 👩‍💻

• Media Buyer Agent 👨‍💼

• Experiments Agent 🧑‍🔬

Here’s how Agentic MMM from Sellforte works... 

It starts with the Media Planner Agent, who continuously analyzes all your marketing and sales data. 

The Media Planner Agent identifies opportunities and builds precise recommendations for how to allocate budgets across channels, campaigns, and even ad sets. It uses Sellforte’s proprietary miROAS (marginal incremental return on ad spend) modeling to deliver hyper-granular recommendations at the campaign & ad set level and calculate where every additional marketing dollar will have the greatest impact.

Once the plan is ready, the Media Buying Agent steps in. 

It takes the Planner’s recommendations and executes media buying in real-time, directly inside ad platforms like Meta, Google, and TikTok. 

The Buying Agent operates with confidence thresholds built into the model (which you can control) so if the Planner Agent recommends shifting 3% of spend to Meta at 11:47 pm to boost sales with 99% confidence, the Buying Agent will carry out that change automatically. This means you don’t need to be glued to your laptop 24/7 optimizing media budget allocation. You can relax and keep on watching Netflix while the sales roll in. 

And supporting them both is the Experiments Agent, the team’s ever-curious data scientist. It continuously learns from performance data, recommends new tests, evaluates their setup, and detects hidden experiments buried in your historical data to ensure the entire system keeps improving with every cycle. 

Together, these three agents form an intelligent marketing team that can analyze, decide, and act automatically, continuously and in real-time, all fully managed and guided by you and your marketing team. 

From measurement to momentum 💯

For years, marketing teams have been buried under data piecing together insights from countless dashboards, reports, and spreadsheets. Then, they’ve had to turn those insights into actions by hand. 

Sellforte AI changes that. 

By combining years of proven marketing science with the power of AI, it gives consumer marketers the clarity and confidence to make smarter decisions faster. You’ll know exactly where to invest, when to act, and how to turn every marketing dollar into measurable growth. 

Sellforte AI has been built to amplify what marketers do best. 

You bring the strategy, creativity, and brand vision. 

And let Sellforte AI handle the analysis, optimization, and execution. 

It’s the marketing crystal ball you’ve always dreamt of. 

Except now, it’s finally within reach... 

Be the first to experience Sellforte AI 🙌

Sellforte AI is rolling out in phases and everyone can be part of it. 

For Sellforte customers, we’ll start rolling out our conversational AI during the next few weeks along with some early agentic features. Keep an eye on your inbox for more updates soon. 

If you're not a Sellforte customer, you can explore Sellforte AI in our open demo environment. 

You can also join the Sellforte AI waitlist and be the first to know when each milestone launches, from our conversational AI experience to the autonomous marketing agents going live in early 2026. 

Welcome to the new world of consumer marketing. 

We're excited to go on this journey together.

👉 Join the Sellforte AI Waitlist 

Author

Edward Ford is Marketing Director at Sellforte. He has over 15 years of marketing experience in B2B SaaS and Tech with specialization in marketing measurement and intelligence. Before joining Sellforte, Edward spent over 6 years at Supermetrics where he joined as an early-stage employee. Follow Edward on LinkedIn for more about marketing and growth.