Amsterdam, Netherlands, January 2026 – Tommy Hilfiger, one of the world’s most iconic lifestyle brands, has partnered with Sellforte, a leading Marketing Mix Modeling (MMM) and AI-powered marketing optimization platform, to strengthen measurement and performance optimization across its eCommerce and digital media investments.
As global fashion brands navigate increasingly complex digital ecosystems, Tommy Hilfiger is investing in advanced causal measurement to better understand what truly drives online sales, improve media efficiency, and support smarter budget decisions across markets and channels.
Driving performance in a fast-moving ecommerce environment
Through the partnership, Tommy Hilfiger will leverage Sellforte’s causal MMM to quantify the incremental impact of digital media on eCommerce sales, separating baseline demand from marketing-driven growth. This provides clearer visibility into how channels such as paid social, search, and upper-funnel digital media contribute across the customer journey.
Sellforte’s platform will deliver ongoing insights to support both strategic planning and continuous performance optimization, helping Tommy Hilfiger maximize return on digital investments in a highly competitive category.
“We’re incredibly proud to partner with a brand as iconic as Tommy Hilfiger,” said Paul Arpikari, Chief Commercial Officer at Sellforte. “Their global scale and strong digital focus make them a great example of how leading brands can combine creativity with performance-driven decision-making.”
About Tommy Hilfiger
Founded in 1985, Tommy Hilfiger is one of the world’s leading designer lifestyle brands, recognized internationally for its classic American cool style and strong global ecommerce presence.
About Sellforte
Sellforte is an AI-powered marketing optimization platform built for retail, ecommerce, and DTC brands, combining causal MMM with forward-looking intelligence to optimize media investment decisions.
