Panama City, Panama, January 2026 – ASW Group (American Sportswear Group), a leading fashion distributor in Latin America, has partnered with Sellforte, a leading Marketing Mix Modeling (MMM) and AI-powered marketing optimization platform, to strengthen measurement and performance optimization across ecommerce and digital media.
As the regional distributor for iconic global brands including Tommy Hilfiger and Calvin Klein, ASW Group is investing in advanced causal measurement to better understand what drives incremental online sales and improve the effectiveness of digital media investments across markets.
Optimizing performance across brands, channels, and markets
Through the partnership, ASW Group will use Sellforte’s causal MMM to separate baseline demand from marketing-driven growth, enabling clearer visibility into how digital channels contribute to ecommerce performance across multiple brands and countries.
The scope includes key digital advertising platforms and owned media, with a focus on optimizing media efficiency, improving budget allocation, and supporting consistent performance across a diverse regional footprint.
Sellforte’s platform will deliver continuous insights to support both strategic planning and ongoing optimization, helping ASW Group scale performance while avoiding over-investment in demand that would occur organically.
“ASW Group plays a critical role in bringing some of the world’s most iconic fashion brands to Latin America,” said Paul Arpikari, Chief Commercial Officer at Sellforte. “We’re excited to partner with such a strong regional leader and support smarter, more performance-driven decision-making across their digital and ecommerce investments.”
About ASW Group
Founded in 1987, ASW Group (American Sportswear Group) is a leading fashion distributor in Latin America. The company is the exclusive distributor for Tommy Hilfiger and Calvin Klein brands across the region (excluding Mexico and Brazil), representing a wide portfolio including men’s, women’s, and kids apparel, as well as licensed footwear and accessories. ASW Group operates flagship stores in key Latin American cities and maintains a strong and growing ecommerce presence.
About Sellforte
Sellforte is an AI-powered marketing optimization platform built for retail, ecommerce, and DTC brands. Powered by Sellforte AI, the platform helps brands forecast, optimize, and scale marketing performance with confidence.
